I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday evening, Donald Trump got ahead of the news cycle by releasing his own mug shot in real time. He shared it to his email subscriber list and reactivated his X (the social network formerly known as Twitter) account after two years to share there as well.
Have you signed of for Threads, the new Zuck-hyped short-form text app? It’s the fastest social network to reach 100 million users, but that’s to be expected when Meta releases a “Twitter-killer” and promotes it on its uber-popular Instagram and Facebook services.
Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning ...
Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.
Update October 28, 2022: The deal closed yesterday and Musk owns Twitter. This blog post is even ore important now.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
