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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Best Practices  |  Personal branding  |  Public Speaking  |  Thought Leadership  |  Twitter

12 Ways to Make Your Webinar Presentations WAY More Effective

Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience.

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Best Practices  |  Case Studies  |  New Rules of Marketing and PR  |  Research and Analysis  |  Social Media  |  Twitter

American Airlines Integrates Social Media From Reservation Agents Up To The CEO

American Airlines is an amazing example of the new rules of marketing and public relations at work throughout an organization. Recently, I went to the company’s Dallas headquarters to learn how the airline uses real-time social networking to communicate with customers. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released this week, I share how important real-time customer communications are for running the entire airline all the way up to the CEO.

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Case Studies  |  Twitter  |  US Presidential Campaign Marketing & PR

President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony

“This story is FAKE NEWS and everyone knows it!” That’s what President Trump said live, via his personal @realDonaldTrump Twitter feed, as FBI Director James Comey testified before the House Intelligence Committee yesterday.

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Advertising  |  Case Studies  |  Marketing  |  Public Speaking  |  Real-Time Marketing & PR  |  Twitter  |  US Presidential Campaign Marketing & PR

After the VP Debate, He Who Loses Becomes the Marketing Winner

Watching the Vice Presidential Debate on Tuesday night was frustrating. The candidates, especially Democrat Tim Kaine, talked over one another and frequently ignored the moderator. Soon after the debate, the majority of observers declared Republican Mike Pence the “winner”.

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Best Practices  |  Case Studies  |  New Rules of Marketing and PR  |  Public Relations  |  Social Media  |  Twitter

Tasha Returns! (How To Make A Big Announcement Even Bigger)

I always love sharing examples of success and today we have a fun one from the world of sports. Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with the handful of reporters who regularly cover the team. That’s typically all that's done to get the word out.

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Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  Social Media  |  Twitter  |  Worst Practices

Top 8 Marketing Ideas for Hospitality Businesses

This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.

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