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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Marketing  |  Newsjacking  |  Viral Marketing  |  World Wide Rave

How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?

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Best Practices  |  Books  |  Case Studies  |  Personal branding  |  Viral Marketing  |  World Wide Rave  |  writing

From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.

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Best Practices  |  Case Studies  |  Marketing Lessons from the Grateful Dead  |  Rock Band Web Sites  |  World Wide Rave

Building a fan base one download at a time

Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.

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Best Practices  |  Case Studies  |  Personal branding  |  World Wide Rave

Hire Philippe Dubost because he has he coolest online CV ever created

My friend Mark Copeman points us to the CV (resume) of Philippe Dubost. He created it in the style of an Amazon page! This is awesome personal branding.

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Books  |  Viral Marketing  |  World Wide Rave  |  ebooks

My book World Wide Rave is now FREE on Kindle, Nook, Kobo, iPad, and as PDF

As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.

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Best Practices  |  Brand Journalism  |  Case Studies  |  Corporate Comedy  |  Viral Marketing  |  World Wide Rave  |  YouTube

Awesome Air New Zealand All Blacks rugby safety video

UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.

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