I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?
Best Practices | Books | Case Studies | Personal branding | Viral Marketing | World Wide Rave | writing
Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses...
Best Practices | Case Studies | Marketing Lessons from the Grateful Dead | Rock Band Web Sites | World Wide Rave
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
My friend Mark Copeman points us to the CV (resume) of Philippe Dubost. He created it in the style of an Amazon page! This is awesome personal branding.
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
Best Practices | Brand Journalism | Case Studies | Corporate Comedy | Viral Marketing | World Wide Rave | YouTube
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
Advertising | Best Practices | Buyer Persona | Case Studies | Marketing | Viral Marketing | World Wide Rave
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
Here is the third installment of my three part video series Riding the Rave.