Tina used PRWeb to send a well-written, SEO optimized press release complete with photos, an imbedded YouTube video, and links to the coupon and home web site. "I also used PR MatchPoint to compile a list of real estate writers in the south and northeastern U.S. and I also personally targeted the big news outlets, such as CNN, Fox, NBC and more," Tina says.
The story appeared front page of The Fort Myers News-Press, aired WINK-TV and WFLX-TV, and is being picked up by real estate blogs.
The coupon will run this Sunday in the New York Times, the Wall Street Journal and the Boston Globe. I love the selection of the Globe, chosen because Ft. Myers, FL is the home of the Boston Red Sox Spring Training facility. The choice of running the coupon in the Boston paper an excellent example of buyer persona profiling.
Some may call this a gimmick.
Well, sure. But I think its great. When people are talking about you, your product stands out in a crowded market. And guess what? This kind of marketing is fun! If you're a realtor, it sure beats pounding wooden signs into front yards.
Well done Rich, Tina, and Lani. Let me know when the home sells.