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Buyer Persona
The Latest from David Meerman Scott
The Story Customers Tell Themselves
New Rules of Marketing and PR | Buyer Persona | Marketing | Advertising | Brand Journalism | Best Practices
The Story Customers Tell Themselves
May 6th, 2025|2 min read
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
Public Speaking | Buyer Persona | Case Studies | US Presidential Campaign Marketing & PR | YouTube | Newsjacking | Fanocracy
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
October 7th, 2024|2 min read
Dead & Company at Sphere Las Vegas
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Buyer Persona | Case Studies | Fanocracy
Dead & Company at Sphere Las Vegas
July 22nd, 2024|6 min read
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
June 24th, 2024|2 min read
What’s Your Goal?
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
What’s Your Goal?
April 23rd, 2024|1 min read
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Simple Two Page Marketing Strategy Plan
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Simple Two Page Marketing Strategy Plan
March 21st, 2024|2 min read
The Difference Between Marketing and Sales
Buyer Persona | Sales Strategies | Marketing
The Difference Between Marketing and Sales
March 13th, 2024|1 min read
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
Buyer Persona | Public Relations | Case Studies | Best Practices | Artificial Intelligence
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
November 8th, 2023|1 min read
Make Your Web Content Accessible To All
New Rules of Marketing and PR | Buyer Persona | Sales Strategies | Marketing | Best Practices
Make Your Web Content Accessible To All
July 25th, 2023|2 min read
Thoughtful Extras That Turn Customers Into Fans
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
Buyer Persona | Case Studies | Sales Strategies | Marketing | Best Practices
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
June 13th, 2023|2 min read
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Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
Social Media | Buyer Persona | Case Studies | Music | Marketing | Best Practices
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
March 14th, 2023|2 min read
How to Implement Strategies for Reaching Buyers Directly
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
How to Implement Strategies for Reaching Buyers Directly
August 24th, 2022|2 min read
8th Edition of The New Rules of Marketing & PR Publishes Today
Social Media | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Newsjacking | Business to Business
8th Edition of The New Rules of Marketing & PR Publishes Today
May 3rd, 2022|3 min read
Back to the Basics: The Importance of Buyer Personas
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Back to the Basics: The Importance of Buyer Personas
December 13th, 2021|3 min read
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
Buyer Persona | Case Studies | Marketing | Fanocracy
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
February 9th, 2021|6 min read
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
August 8th, 2019|1 min read