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Buyer Persona (3)
The Latest from David Meerman Scott
Micro targeting with big data
Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Micro targeting with big data
January 30th, 2014|2 min read
Three out of four customers annoyed
Worst Practices | Buyer Persona | Case Studies | Marketing | Research and Analysis
Three out of four customers annoyed
October 28th, 2013|1 min read
LeVar Burton on the intersection of education and technology
Buyer Persona | Case Studies | Personal branding | Marketing | Books
LeVar Burton on the intersection of education and technology
July 12th, 2013|1 min read
How Ocean Frontiers gets dive customers to share on social networks
Social Media | Viral Marketing | Buyer Persona | Case Studies | Brand Journalism | Best Practices
How Ocean Frontiers gets dive customers to share on social networks
May 28th, 2013|1 min read
World's worst website
Worst Practices | Buyer Persona | Public Relations | Case Studies | copywriting | Marketing | Brand Journalism
World's worst website
April 29th, 2013|2 min read
Content marketing and video showcase expertise and drive tons of business
Buyer Persona | Case Studies | Personal branding | YouTube | Brand Journalism | Best Practices
Content marketing and video showcase expertise and drive tons of business
February 12th, 2013|3 min read
Not Another Junky Blog
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Corporate blogging
Not Another Junky Blog
December 6th, 2012|3 min read
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
October 26th, 2012|4 min read
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Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
October 24th, 2012|3 min read
NBC Digital scraps Madison Ave demographics in favor of personas
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
Obama says his biggest mistake as president has been communication
Thought Leadership | Buyer Persona | Public Relations | Case Studies | Personal branding | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices
Obama says his biggest mistake as president has been communication
July 13th, 2012|1 min read
Salespeople's brains vs the public web
Worst Practices | Buyer Persona | Marketing | Business to Business
Salespeople's brains vs the public web
July 1st, 2012|2 min read
The art of turning heads with video
Buyer Persona | Case Studies | YouTube | Brand Journalism | Best Practices
The art of turning heads with video
May 21st, 2012|1 min read
KLM social media Meet and Seat
Social Media | Buyer Persona | Case Studies | Best Practices
KLM social media Meet and Seat
February 17th, 2012|2 min read
GoPro focus on buyer personas sells millions of cameras
Buyer Persona | Case Studies | Crowdsource | Best Practices
GoPro focus on buyer personas sells millions of cameras
February 14th, 2012|3 min read
Persona based content marketing at the Nobis Hotel
Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices
Persona based content marketing at the Nobis Hotel
November 1st, 2011|3 min read
HSBC new Business without Borders site is brand journalism done right
Thought Leadership | Buyer Persona | Case Studies | Brand Journalism | Best Practices
HSBC new Business without Borders site is brand journalism done right
September 29th, 2011|1 min read
Get the heck out of your nice comfortable office
Buyer Persona | Marketing | Best Practices
Get the heck out of your nice comfortable office
July 11th, 2011|2 min read
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
Buyer Persona | Case Studies | Best Practices
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
April 15th, 2011|1 min read
Show Don't Tell
Buyer Persona | Case Studies | Advertising | Best Practices
Show Don't Tell
January 31st, 2011|0 min read