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Buyer Persona (4)
The Latest from David Meerman Scott
A focus on buyer personas helps Attivio generate more valuable leads
Buyer Persona | Case Studies | Brand Journalism | Best Practices
A focus on buyer personas helps Attivio generate more valuable leads
October 18th, 2010|2 min read
Lollapalooza in sign language
Buyer Persona | Case Studies | Best Practices
Lollapalooza in sign language
August 20th, 2010|1 min read
Free Marketing Strategy Planning Template
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Free Marketing Strategy Planning Template
July 1st, 2010|1 min read
Microsoft releases free ebook for the K-12 teacher buyer persona
ebooks | Buyer Persona | Case Studies | Brand Journalism
Microsoft releases free ebook for the K-12 teacher buyer persona
March 3rd, 2010|1 min read
And the winner is... Awards programs as marketing
Viral Marketing | Buyer Persona | Case Studies | Best Practices
And the winner is... Awards programs as marketing
December 10th, 2009|1 min read
Great web sites mix art and science
Buyer Persona | Marketing | Best Practices
Great web sites mix art and science
November 24th, 2009|1 min read
Hey B2B marketers: It's okay to have fun!
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
A rant about noise pollution inside U.S. airports
Worst Practices | Buyer Persona
A rant about noise pollution inside U.S. airports
June 16th, 2009|2 min read
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Clip this coupon for $1 million dollar off Ft Myers FL home
Viral Marketing | Buyer Persona | Case Studies | Marketing | World Wide Rave | Advertising | Best Practices
Clip this coupon for $1 million dollar off Ft Myers FL home
June 6th, 2009|1 min read
How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product
Buyer Persona | Case Studies | Best Practices
How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product
May 11th, 2009|1 min read
The marketplace is the outside world, not your comfortable office
Buyer Persona | Marketing | Best Practices
The marketplace is the outside world, not your comfortable office
March 5th, 2009|1 min read
People want to do business with people
Buyer Persona | Best Practices
People want to do business with people
February 11th, 2009|1 min read
Persona focused Web site leads to 4x conversions for RightNow Technologies
Buyer Persona | Case Studies | Marketing | Research and Analysis
Persona focused Web site leads to 4x conversions for RightNow Technologies
December 9th, 2008|2 min read
Comfortable air travel or the lowest possible price?
Buyer Persona | Marketing | Advertising
Comfortable air travel or the lowest possible price?
October 20th, 2008|2 min read
Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR
Social Media | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing | Brand Journalism | Best Practices
Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR
October 6th, 2008|4 min read
Top 5 corporate blogging mistakes and how to avoid them
Worst Practices | Buyer Persona | Public Relations | Business to Business | Corporate blogging
Top 5 corporate blogging mistakes and how to avoid them
September 30th, 2008|3 min read
When your product itself has potential to go viral, create triggers to push it along
Viral Marketing | Buyer Persona | Case Studies
When your product itself has potential to go viral, create triggers to push it along
September 22nd, 2008|2 min read
How well do you know your buyer personas?
New Rules of Marketing and PR | Buyer Persona | Case Studies | Best Practices | Business to Business
How well do you know your buyer personas?
July 22nd, 2008|3 min read
Grade your press release (for free!)
Thought Leadership | Viral Marketing | Press Release Content | Buyer Persona | Public Relations
Grade your press release (for free!)
May 29th, 2008|1 min read
You must unlearn what you have learned
Thought Leadership | Long Tail | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing
You must unlearn what you have learned
August 16th, 2007|2 min read