I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web...
Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a pre-ordered t-shirt from Tour Bus with packaging so remarkable that I’m compelled to share with you now.
The 2024 US Presidential election will be significantly influenced by artificial intelligence. We are likely to see both legitimate and deliberately faked content plus manipulation on social networks, especially Facebook.
Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.
Advertising | Artificial Intelligence | Best Practices | Brand Journalism | Business to Business | Buyer Persona | Case Studies | Facebook | Marketing | Media Relations | New Rules of Marketing and PR | Newsjacking | Press Release Content | Public Relations | Real-Time Marketing & PR | Viral Marketing | writing
Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
Recently, I discovered Stoned Immaculate, an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans ...
As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free (no registration required) Web Marketing Strategy Planning Template to serve as a guide for how to imple...
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other count...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
