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Buyer Persona (2)
The Latest from David Meerman Scott

Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices | Master Newsjacking course

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

October 9th, 2018|2 min read

Buyer Persona | Marketing | YouTube | Advertising | Brand Journalism

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

October 1st, 2018|1 min read

New Rules of Marketing and PR | Buyer Persona | Sales Strategies | Marketing | Best Practices

Becoming the Buyer Expert in Your Company

September 20th, 2017|1 min read

New Rules of Marketing and PR | Buyer Persona | Case Studies | Sales Strategies | Best Practices

IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents

July 12th, 2017|2 min read

New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices

Using Buyer Personas To Market and Sell Real Estate

June 15th, 2017|2 min read

Buyer Persona | Sales Strategies | New Rules of Sales & Service | Brand Journalism

Successful Salespeople Are Content Curators

November 22nd, 2016|1 min read

Social Media | Buyer Persona | Marketing

Inbound Marketing in Japan to Grow Business!

September 16th, 2016|2 min read

Worst Practices | Buyer Persona | Case Studies | Marketing | Best Practices

“Benefits, Not Features” Is the Wrong Way to Market

January 28th, 2016|1 min read

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New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices

Marketing Basics: Buyer Personas

January 7th, 2016|3 min read

Buyer Persona | Case Studies | Marketing | Best Practices

Surprising Buyer Insights from Journey Mapping at The Co-operators Group

November 19th, 2015|4 min read

Buyer Persona | Case Studies | Marketing | Best Practices

How Buyer Personas Drives Marketing at the Co-operators Group

November 16th, 2015|3 min read

Buyer Persona | Marketing | Business to Business

B2B does not mean Be Too Boring

April 8th, 2015|1 min read

Buyer Persona | Case Studies | Marketing | Books

Transform Your Business With Buyer Personas (the new book)

March 9th, 2015|4 min read

New Rules of Marketing and PR | Buyer Persona | Case Studies | New Rules of Sales & Service | Best Practices

How Content Influences the Buying Process and Grows Business

January 20th, 2015|3 min read

Social Media | Buyer Persona | Case Studies | Personal branding | New Rules of Sales & Service | Books

The New Rules of Sales and Service - my new book - releasing soon!

August 21st, 2014|2 min read

Social Media | Twitter | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices

Silver Oak Cellars builds passionate fans through social media “bottle stories”

August 6th, 2014|4 min read

Buyer Persona | Case Studies | Business to Business

Sales Benchmark Index lists its competitors on its new site

July 22nd, 2014|1 min read

Buyer Persona | Case Studies | Music

Gathering of the Vibes music festival drives success with family buyer persona

June 28th, 2014|3 min read