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The Latest from David Meerman Scott

The Fine Art of Crafting a Not-Quite-Clickbait Headline

Case Studies | writing | Marketing | Brand Journalism | Best Practices | Artificial Intelligence

The Fine Art of Crafting a Not-Quite-Clickbait Headline

August 1st, 2025|2 min read

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Customer Testimonials Are Not Effective Storytelling

Worst Practices | writing | copywriting | Marketing | Best Practices

Customer Testimonials Are Not Effective Storytelling

March 26th, 2024|1 min read

Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand

Thought Leadership | Personal branding | writing | Marketing | Books | Best Practices

Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand

December 12th, 2023|2 min read

The Power of a First-Person Professional Biography in a World of AI and Deepfakes

Personal branding | writing | Best Practices | Artificial Intelligence

The Power of a First-Person Professional Biography in a World of AI and Deepfakes

November 21st, 2023|1 min read

AI Models Playing Telephone May Lead To Model Collapse

writing | Research and Analysis | Artificial Intelligence

AI Models Playing Telephone May Lead To Model Collapse

August 30th, 2023|1 min read

Remaining Human in a World of AI

writing | Best Practices | Artificial Intelligence

Remaining Human in a World of AI

June 21st, 2023|3 min read

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Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World

writing | Research and Analysis | Artificial Intelligence

Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World

February 28th, 2023|1 min read

Unlocking the Potential of AI for Use with Your Own Content

Social Media | writing | copywriting | Marketing | Books | Artificial Intelligence

Unlocking the Potential of AI for Use with Your Own Content

February 8th, 2023|3 min read

Stop Vomiting Words

writing | copywriting | Books | Best Practices

Stop Vomiting Words

September 28th, 2022|1 min read

Now Is the Best Time to Start

Case Studies | writing | Crowdsource | Books | Best Practices

Now Is the Best Time to Start

August 2nd, 2022|1 min read

Creativity and Seeing Patterns

Marketing Lessons from the Grateful Dead | writing | Fanocracy

Creativity and Seeing Patterns

September 9th, 2021|3 min read

How I Saved 250 Hours Using TextExpander

writing

How I Saved 250 Hours Using TextExpander

July 22nd, 2021|1 min read