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Marketing
The Latest from David Meerman Scott
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
May 19th, 2026|4 min read
RIP Middle Management in Marketing & PR
Public Relations | Marketing | Research and Analysis | Best Practices | Artificial Intelligence
RIP Middle Management in Marketing & PR
April 23rd, 2026|3 min read
Grokipedia as a Backdoor to Getting Found in LLM AI Search
Search Engine Marketing | Marketing | Crowdsource | Research and Analysis | Fanocracy | Artificial Intelligence
Grokipedia as a Backdoor to Getting Found in LLM AI Search
February 23rd, 2026|2 min read
You + buyer knowledge x AI > them x AI
Marketing | Research and Analysis | Artificial Intelligence | Fandom Playbook
You + buyer knowledge x AI > them x AI
February 17th, 2026|2 min read
The New Competitive Advantage
Marketing | Best Practices | Fanocracy | Fandom Playbook
The New Competitive Advantage
February 11th, 2026|1 min read
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Report Takeaways: Human-Centered Marketing in an Age of AI
Marketing | Research and Analysis | Artificial Intelligence
Report Takeaways: Human-Centered Marketing in an Age of AI
January 29th, 2026|4 min read
My Focus for 2026 and a Prediction
My Focus for 2026 and a Prediction
December 19th, 2025|1 min read
AI Book Trailer for Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Research and Analysis | Books | Fanocracy | Artificial Intelligence
AI Book Trailer for Marketing Lessons from the Grateful Dead
November 25th, 2025|1 min read
How Writers Thrive in the Age of AI
Marketing | Brand Journalism | Best Practices | Artificial Intelligence
How Writers Thrive in the Age of AI
October 9th, 2025|3 min read
New Sora 2 App Blurs the Boundaries Between AI Video and Reality
Marketing | Artificial Intelligence
New Sora 2 App Blurs the Boundaries Between AI Video and Reality
October 1st, 2025|0 min read
The Fandom Playbook: My New Book and Companion AI Chatbot
Social Media | Marketing | Books | Fanocracy | Artificial Intelligence
The Fandom Playbook: My New Book and Companion AI Chatbot
September 24th, 2025|3 min read
From Transaction to Fandom
From Transaction to Fandom
September 3rd, 2025|1 min read
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Once You Put Your Product or Service into the World, it Belongs to your Fans
Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy
Once You Put Your Product or Service into the World, it Belongs to your Fans
August 28th, 2025|2 min read
The Simple Professional Services Website Makeover That Creates Fans
Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy
The Simple Professional Services Website Makeover That Creates Fans
August 11th, 2025|1 min read
The Fine Art of Crafting a Not-Quite-Clickbait Headline
Case Studies | writing | Marketing | Brand Journalism | Best Practices | Artificial Intelligence
The Fine Art of Crafting a Not-Quite-Clickbait Headline
August 1st, 2025|2 min read
In Real Life
In Real Life
July 23rd, 2025|1 min read
How to Write and Publish a Book that Supercharges Your Personal Brand
Thought Leadership | Personal branding | Marketing | Books | Brand Journalism
How to Write and Publish a Book that Supercharges Your Personal Brand
July 2nd, 2025|2 min read
The Neuroscience of Fandom
The Neuroscience of Fandom
June 18th, 2025|2 min read
Bots Don’t Build Fandom. People Do.
Bots Don’t Build Fandom. People Do.
June 9th, 2025|1 min read
The AI Agentic Web Is Disrupting Your Website
Case Studies | Marketing | Research and Analysis | Best Practices | Artificial Intelligence
The AI Agentic Web Is Disrupting Your Website
June 4th, 2025|3 min read