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Marketing
The Latest from David Meerman Scott
The Fandom Playbook is out today!
Marketing | Books | Business to Business | Fanocracy | Fandom Playbook | Fandom Marketing
The Fandom Playbook is out today!
October 27th, 2026|1 min read
Consider Experimenting with ChatGPT Ads While They Are Low Cost
Marketing | Advertising | Artificial Intelligence
Consider Experimenting with ChatGPT Ads While They Are Low Cost
October 1st, 2026|1 min read
Fusion
Public Relations | Case Studies | Music | Sales Strategies | Marketing | Best Practices
Fusion
September 23rd, 2026|2 min read
Canadians: “We've Been Neighbors for a Long Time”
Marketing | Newsjacking | Brand Journalism | Fanocracy | Fandom Playbook | Fandom Marketing
Canadians: “We've Been Neighbors for a Long Time”
August 30th, 2026|2 min read
Heading to HubSpot Unbound? Please Consider Attending My Talk!
Public Speaking | Marketing | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Heading to HubSpot Unbound? Please Consider Attending My Talk!
August 25th, 2026|1 min read
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Look Away
Social Media | Public Speaking | Case Studies | Marketing | Best Practices | Fandom Playbook | Fandom Marketing
Look Away
August 17th, 2026|0 min read
What Is Fandom Marketing?
Marketing | Books | Best Practices | Fandom Playbook | Fandom Marketing
What Is Fandom Marketing?
August 10th, 2026|1 min read
Fanocracy eBook Priced at Just 99 Cents through August
Marketing | Books | Fanocracy | Fandom Marketing
Fanocracy eBook Priced at Just 99 Cents through August
August 1st, 2026|0 min read
New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World
Marketing | Research and Analysis | Books | Best Practices | Fanocracy | Fandom Marketing
New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World
July 14th, 2026|3 min read
Bunnies and Bees
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Bunnies and Bees
June 22nd, 2026|1 min read
Congratulations Team HubSpot for 20 Years of Helping Organizations Grow
Case Studies | Marketing | Fandom Marketing
Congratulations Team HubSpot for 20 Years of Helping Organizations Grow
June 12th, 2026|2 min read
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
May 19th, 2026|4 min read
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RIP Middle Management in Marketing & PR
Public Relations | Marketing | Research and Analysis | Best Practices | Artificial Intelligence
RIP Middle Management in Marketing & PR
April 23rd, 2026|3 min read
Grokipedia as a Backdoor to Getting Found in LLM AI Search
Search Engine Marketing | Marketing | Crowdsource | Research and Analysis | Fanocracy | Artificial Intelligence
Grokipedia as a Backdoor to Getting Found in LLM AI Search
February 23rd, 2026|2 min read
You + buyer knowledge x AI > them x AI
Marketing | Research and Analysis | Artificial Intelligence | Fandom Playbook
You + buyer knowledge x AI > them x AI
February 17th, 2026|2 min read
The New Competitive Advantage
Marketing | Best Practices | Fanocracy | Fandom Playbook
The New Competitive Advantage
February 11th, 2026|1 min read
Report Takeaways: Human-Centered Marketing in an Age of AI
Marketing | Research and Analysis | Artificial Intelligence
Report Takeaways: Human-Centered Marketing in an Age of AI
January 29th, 2026|4 min read
My Focus for 2026 and a Prediction
My Focus for 2026 and a Prediction
December 19th, 2025|1 min read
AI Book Trailer for Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Research and Analysis | Books | Fanocracy | Artificial Intelligence
AI Book Trailer for Marketing Lessons from the Grateful Dead
November 25th, 2025|1 min read
How Writers Thrive in the Age of AI
Marketing | Brand Journalism | Best Practices | Artificial Intelligence
How Writers Thrive in the Age of AI
October 9th, 2025|3 min read