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New Sora 2 App Blurs the Boundaries Between AI Video and Reality

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Marketing  |  Artificial Intelligence

OpenAI, the company behind ChatGPT, just released the new version of its AI video generation tool. Holy moly is its great quality.

No longer is consumer grade AI generated video jerky or the sound isn’t synchronized or details aren’t realistic.

In its announcement, OpenAI says: “Our latest video generation model is more physically accurate, realistic, and more controllable than prior systems. It also features synchronized dialogue and sound effects.”

  • Consumers need to be prepared for an onslaught of super realistic AI generated video on their social media feeds.
  • Marketers need to know about this tool.
  • And video production creatives will need to figure out what it means for their work. 

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