Several years of research, a year of writing, six months of production, and today my newest book, The Fandom Playbook, is here!
Since my Wall Street Journal bestselling book Fanocracy was published in 2020, many people have told me they love the idea of building fans of their business but don’t know where to start or what to do. The Fandom Playbook, published by Entrepreneur Press, provides those details.
Download a free excerpt of The Fandom Playbook with absolutely no registration required.
The Fandom Playbook includes nine plays, each designed to grow fans of your business. For each play, I include examples of success from a wide variety of organizations plus a step-by-step action plan to implement the play.
The overarching theme is simple: Build a genuine human connection in a world of digital chaos and people will be eager to do business with you for the long term.
Building fans is especially important right now, as AI-generated content floods every channel and social media algorithm fatigue sets in. Something powerful has become rare: people who truly belong to what you’re building. The Fandom Playbook delivers proven strategies to create exactly that.
Behind each play are examples of entrepreneurs, nonprofit leaders, and business owners who built genuine fan communities and show exactly how they did it. Find the plays that fit your situation, commit to them for ninety days, and watch your customers become advocates.
Learn more about Fandom Marketing.
The Fandom Playbook is my 14th book. My previous books have sold about a million copies in 30 languages. Thank you for supporting my work over the years.
And thank you for creating the genuine human connections that build fans. Fandom is the antidote to the fatigue we’re all feeling from our increasingly AI-centric algorithmically driven world.
Photo by the super talented Evan Perkins.
David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
