What do you notice about this photo? Does anything seem different to you?
In the photo, almost everybody at my talk at Tony Robbins Business Mastery last week is looking somewhere other than at the camera.
A simple change makes all the difference!
Several years ago, my friend Greg Jabobson told me about “look away selfies” and I have been shooting them now and then ever since. Looking away from the camera completely changes the dynamic of a selfie.
All I did for this shot was say to the audience: “Look anywhere but at the camera”. And the fantastic photographer Brannden Ard got the shot. Cool, right?!
What simple thing in your business can you change? How can you do something that others aren’t doing?
Photo: Brannden Ard
David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
