I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.
In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.
Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times per month. Even if you haven’t been searching for influencer marketing on Google, you’ve definitely seen posts like these on y...
Many organizations are helping their customers and the communities they serve during the pandemic. For example, I’ve seen local restaurants serving hungry people and local companies donating masks to those who need them in their work. My favorite example is Duracell, the bat...
“Ugh, not another COVID-19 post.” Over the past month or so, we've been saturated with blog posts, email updates, website banners on how businesses are handling this crisis. Some of it holds meaning. Some of it comes off as lip service lacking empathy.
Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prosp...
Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that...
Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
