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Real-Time Marketing & PR
The Latest from David Meerman Scott
Why Real-Time PR Matters in the Age of AI Search
Public Relations | Real-Time Marketing & PR | Newsjacking | Best Practices
Why Real-Time PR Matters in the Age of AI Search
September 17th, 2025|3 min read
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
August 25th, 2023|1 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
Twitter | Case Studies | Real-Time Marketing & PR | Newsjacking
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
December 8th, 2022|1 min read
No Way Mastodon Will Kill Twitter
Social Media | Twitter | Real-Time Marketing & PR | Research and Analysis | Advertising
No Way Mastodon Will Kill Twitter
November 10th, 2022|2 min read
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Real and Perceived Scarcity as a Marketing Strategy
Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing
Real and Perceived Scarcity as a Marketing Strategy
October 26th, 2021|2 min read
Joe Biden Announces Kamala Harris as VP Pick to Fans First
New Rules of Marketing and PR | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Joe Biden Announces Kamala Harris as VP Pick to Fans First
August 12th, 2020|2 min read
Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential
Social Media | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR
Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential
May 8th, 2019|2 min read
Carbon Black Seizes The Moment When Expertise Is In High Demand
ebooks | Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Business to Business
Carbon Black Seizes The Moment When Expertise Is In High Demand
June 29th, 2017|3 min read
World’s First Real-Time Data Enabled Toilet Paper Holder!
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
World’s First Real-Time Data Enabled Toilet Paper Holder!
May 1st, 2017|1 min read
Marketing Mindfulness
Real-Time Marketing & PR | Marketing | Newsjacking | Best Practices
Marketing Mindfulness
April 18th, 2017|2 min read
Donald Trump Says the Media Is Corrupt and Has Rigged the Election
Public Speaking | Public Relations | Case Studies | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking
Donald Trump Says the Media Is Corrupt and Has Rigged the Election
October 17th, 2016|4 min read
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After the VP Debate, He Who Loses Becomes the Marketing Winner
Public Speaking | Twitter | Case Studies | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Advertising
After the VP Debate, He Who Loses Becomes the Marketing Winner
October 6th, 2016|3 min read
The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump
Real-Time Marketing & PR | Marketing | Crowdsource | US Presidential Campaign Marketing & PR | Newsjacking
The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump
May 5th, 2016|1 min read
When Your Colleagues and Bosses Say "No" to Real Time Communications
Real-Time Marketing & PR | Marketing
When Your Colleagues and Bosses Say "No" to Real Time Communications
April 6th, 2016|2 min read
Bringing Online Content to Your Offline Marketing
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
Bringing Online Content to Your Offline Marketing
March 16th, 2016|3 min read
Learning from Jack King: Visionary of Real-Time Content Marketing
Marketing the Moon | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices
Learning from Jack King: Visionary of Real-Time Content Marketing
June 15th, 2015|5 min read
Deflategate Newsjacking Real-Time Strategy
Public Speaking | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Deflategate Newsjacking Real-Time Strategy
May 13th, 2015|1 min read
Safe is Too Risky
Social Media | Worst Practices | Real-Time Marketing & PR
Safe is Too Risky
April 29th, 2015|2 min read
Chronicle Your Life and Business with Live Video Feeds
Public Speaking | Real-Time Marketing & PR | Marketing | Brand Journalism
Chronicle Your Life and Business with Live Video Feeds
March 30th, 2015|5 min read