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Marketing Speaker

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David Meerman Scott

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.

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Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way the...

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Yes, there’s an app for that. I’m intrigued by a new smartphone application called I.O. Toilet from Kimberly-Clark Israel’s Lily brand and innovation agency Gefen Team that automatically monitors your use of toilet paper in real-time, provides data for you to analyze (perhap...

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Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and next year. The problem is that these people aren’t taking advantage of what’s happening right now, today, this moment. We need ...

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On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I a...

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Watching the Vice Presidential Debate on Tuesday night was frustrating. The candidates, especially Democrat Tim Kaine, talked over one another and frequently ignored the moderator. Soon after the debate, the majority of observers declared Republican Mike Pence the “winner”.

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On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”

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One of the most common emails I receive is from somebody who has read one of my books or heard me speak and is excited about new ways to grow business by implementing real-time sales and marketing but faces resistance from others. They want to know how to convince those who ...

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This morning I delivered the keynote speech at the Digital Signage Expo in the Las Vegas Convention Center. The digital signage industry is at the forefront of real-time offline marketing because businesses using the latest digital signs have the ability to change displays a...

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