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Real-Time Marketing & PR
The Latest from David Meerman Scott

Public Relations | Real-Time Marketing & PR | Newsjacking | Best Practices

Why Real-Time PR Matters in the Age of AI Search

September 17th, 2025|3 min read

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Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing

Real and Perceived Scarcity as a Marketing Strategy

October 26th, 2021|2 min read

New Rules of Marketing and PR | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy

Joe Biden Announces Kamala Harris as VP Pick to Fans First

August 12th, 2020|2 min read

Social Media | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR

Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

May 8th, 2019|2 min read

ebooks | Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Business to Business

Carbon Black Seizes The Moment When Expertise Is In High Demand

June 29th, 2017|3 min read

Case Studies | Real-Time Marketing & PR | Marketing | Advertising

World’s First Real-Time Data Enabled Toilet Paper Holder!

May 1st, 2017|1 min read

Real-Time Marketing & PR | Marketing | Newsjacking | Best Practices

Marketing Mindfulness

April 18th, 2017|2 min read

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Public Speaking | Twitter | Case Studies | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Advertising

After the VP Debate, He Who Loses Becomes the Marketing Winner

October 6th, 2016|3 min read

Real-Time Marketing & PR | Marketing | Crowdsource | US Presidential Campaign Marketing & PR | Newsjacking

The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

May 5th, 2016|1 min read

Real-Time Marketing & PR | Marketing

When Your Colleagues and Bosses Say "No" to Real Time Communications

April 6th, 2016|2 min read

Case Studies | Real-Time Marketing & PR | Marketing | Advertising

Bringing Online Content to Your Offline Marketing

March 16th, 2016|3 min read

Marketing the Moon | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices

Learning from Jack King: Visionary of Real-Time Content Marketing

June 15th, 2015|5 min read

Public Speaking | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices

Deflategate Newsjacking Real-Time Strategy

May 13th, 2015|1 min read

Social Media | Worst Practices | Real-Time Marketing & PR

Safe is Too Risky

April 29th, 2015|2 min read

Public Speaking | Real-Time Marketing & PR | Marketing | Brand Journalism

Chronicle Your Life and Business with Live Video Feeds

March 30th, 2015|5 min read