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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Business to Business  |  Case Studies  |  Newsjacking  |  Public Relations  |  Real-Time Marketing & PR  |  ebooks

Carbon Black Seizes The Moment When Expertise Is In High Demand

Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way these attacks work means that compromises of machines and networks that have already occurred may not yet have been detected, and that existing infections from the malware can spread within networks.”

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Advertising  |  Case Studies  |  Marketing  |  Real-Time Marketing & PR

World’s First Real-Time Data Enabled Toilet Paper Holder!

Yes, there’s an app for that. I’m intrigued by a new smartphone application called I.O. Toilet from Kimberly-Clark Israel’s Lily brand and innovation agency Gefen Team that automatically monitors your use of toilet paper in real-time, provides data for you to analyze (perhaps while you are sitting on the throne), and even orders more T.P. automatically.  

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Best Practices  |  Marketing  |  Newsjacking  |  Real-Time Marketing & PR

Marketing Mindfulness

Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and next year. The problem is that these people aren’t taking advantage of what’s happening right now, today, this moment. We need to develop some Marketing Mindfulness to reach buyers when they’re ready.

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Case Studies  |  Marketing  |  Newsjacking  |  Public Relations  |  Public Speaking  |  Real-Time Marketing & PR  |  Research and Analysis  |  US Presidential Campaign Marketing & PR

Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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Advertising  |  Case Studies  |  Marketing  |  Public Speaking  |  Real-Time Marketing & PR  |  Twitter  |  US Presidential Campaign Marketing & PR

After the VP Debate, He Who Loses Becomes the Marketing Winner

Watching the Vice Presidential Debate on Tuesday night was frustrating. The candidates, especially Democrat Tim Kaine, talked over one another and frequently ignored the moderator. Soon after the debate, the majority of observers declared Republican Mike Pence the “winner”.

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Crowdsource  |  Marketing  |  Newsjacking  |  Real-Time Marketing & PR  |  US Presidential Campaign Marketing & PR

The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”

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