I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Sto...
Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many tim...
This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!
I had a blast this weekend at Gathering of the Vibes - excellent music with a crowd of friendly and laid back music fans at the best-organized festival I’ve been to.
Best Practices | Case Studies | Crowdsource | New Rules of Marketing and PR | New Rules of Sales & Service | Public Speaking | Real-Time Marketing & PR | Social Media
This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions. Social media engagement at your event
Advertising | Best Practices | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Worst Practices
This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.
Best Practices | Brand Journalism | Case Studies | Corporate blogging | Newsjacking | Personal branding | Real-Time Marketing & PR
Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.
It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.