--- title: Google News now offers real time breaking coverage pages image: https://www.davidmeermanscott.com/hs-fs/file-1605361130-jpg/blog-files/6a00d83451f23a69e201630537218e970d-800wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2012/05/google-news-now-offers-real-time-breaking-coverage-pages.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Google News now offers real time breaking coverage pages May 5th, 2012 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605361130-jpg/blog-files/6a00d83451f23a69e201630537218e970d-800wi.jpg?width=667&height=305&name=6a00d83451f23a69e201630537218e970d-800wi.jpg) Today when I checked out the [Google News](https://news.google.com/nwshp?hl=en&tab=nn) headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called [See realtime coverage](http://support.google.com/news/bin/answer.py?hl=en&answer=2602970). Clicking the button brings you to the latest news. This is a cool development. As I've said for several years now the most significant development on the Web is the rise of [real-time](https://www.davidmeermanscott.com/books/real-time-marketing-pr/). **Social media are tools. Real-Time is a mindset.** [![Google realtime1](https://www.davidmeermanscott.com/hs-fs/file-1605361130-jpg/blog-files/6a00d83451f23a69e201630537218e970d-800wi.jpg "Google realtime1")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201630537218e970d-pi) As I write this, a breaking business story this morning is about Yahoo CEO Scott Thompson and the inaccurate educational information found in his biography. Clicking over to the [real-time coverage of this story](https://news.google.com/news/rtc?pz=1&cf=all&ncl=dtOr-wCaZ3cex9MePZVuLoUYRT2zM&topic=b) shows what the latest mainstream media journalists and bloggers are saying. (Note that if you are reading this much after the breaking stories in early May 2012, you may not see any real-time news so I include screen shots in this post.) If you're clever and you understand how journalists scramble to file breaking news stories quickly, you can insert your ideas into the mix. I call this technique [Newsjacking](https://www.newsjacking.com/). **Think about this story for a moment. Who might newsjack it? ** - An expert in executive recruitment could blog their take on finding a new CEO. - An ethics professor could do a YouTube video with thoughts for CEOs about honesty. - An employment law expert could create a discussion document on the legal ramifications of this situation. - A securities analyst could give the stock price ramifications via an instant PDF report. What ideas do you have? Get it out there now because now is the time. Journalists are looking for additional angles on this story right now. The new Google News real-time feature is ideal for [Newsjacking](https://www.newsjacking.com/). Do what I do and check out Google News a few times a day to see what’s going down and consider how you can add to that discussion. [![Google realtime2](https://www.davidmeermanscott.com/hs-fs/file-1605361175-jpg/blog-files/6a00d83451f23a69e20167662aafd9970b-800wi.jpg "Google realtime2")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20167662aafd9970b-pi) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer May 27th, 2026|1 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