--- title: "Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air" description: Famous for his yellow tux and as owner of the Savannah Bananas, Jesse Cole speculates on the fate of another yellow brand, Spirit Airlines. image: https://www.davidmeermanscott.com/hubfs/Jesse%20Cole%20newsjacking.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/newsjacking-jesse-cole-teases-spirit-airlines-becoming-banana-air#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air May 8th, 2026 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20Cole%20newsjacking.jpg?width=1730&height=912&name=Jesse%20Cole%20newsjacking.jpg) ![Jesse Cole newsjacking](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20Cole%20newsjacking.jpg?width=450&height=237&name=Jesse%20Cole%20newsjacking.jpg)Jesse Cole is one of my favorite examples of somebody who excels at building fans. He’s grown his primary baseball team, the [Savannah Bananas](https://thesavannahbananas.com), into a powerful brand that sells out every game and moves millions in merch. Famous for his yellow tux, and as the creator of Bananaball, Jesse is all yellow all the time.  How cool is his [short video post](https://www.instagram.com/yellowtuxjesse/) where he speculates on the fate of another yellow brand, Spirit Airlines, which recently went bankrupt. [It's bright yellow planes are now grounded.](https://www.npr.org/2026/05/08/nx-s1-5812851/spirit-liquidation-next-step-planes) ![Jesse post](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20post.jpg?width=450&height=436&name=Jesse%20post.jpg)The video is only a few seconds long. Without naming Spirit Airlines, Jesse quietly says: “Why not. It’s got our color.”   As of this writing, Jesse’s Instagram post has 186,000 likes and 8,842 comments. [Newsjacking](https://www.newsjacking.com/), the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business, works when you’re quick to jump onto a news story that you or your organization has a direct tie to a story. Humor can magnify the power. I interviewed Jesse on the field at Fenway Park for a chapter in my upcoming book [*The Fandom Playbook*](https://www.davidmeermanscott.com/books/the-fandom-playbook). I’ve watched Jesse from when he started with a small minor league baseball team with a few hundred fans per game. I love his story of creating one of the most powerful fandoms in the world.  [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) [ Fandom Playbook ](https://www.davidmeermanscott.com/blog/topic/fandom-playbook) [ Fandom Marketing ](https://www.davidmeermanscott.com/blog/topic/fandom-marketing) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer May 27th, 2026|1 min read 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