Coming to Bookshelves in 2026

The Fandom Playbook

Building Your Human Connection in a World of Digital Chaos

The Fandom Playbook is both a print book and interactive companion AI chatbot being created as a derivative of Fanocracy. It’s a revolutionary collaboration with artificial intelligence developed by Cone.ai.

The interactive AI chatbot, adapted and fine-tuned on David's content, including Fanocracy, will serve as an always-on learning companion, guiding readers of The Fandom Playbook and answering questions in real-time as they implement the ideas in their businesses.

“This use of AI is a milestone in the publishing world, an opportunity for authors like me to take control of our creative process,” David says. “Many of my books, containing my original ideas developed over decades of hard work, were used to train large language models. That's precisely why this new approach is so important—it puts control over intellectual property back into the hands of the author.”

The Fandom Playbook hybrid print book and interactive AI tool is being created as a fun, practical, and engaging interactive guide for entrepreneurs, marketers, creatives, and organizational leaders who want to grow devoted fans around a brand, product, person or idea. Cone.ai created a “walled-garden AI” application fine-tuned on Fanocracy as well as millions of words of David Meerman Scott’s original creative output, including more than 20 years of blog posts, other written content, transcriptions of his speeches, and select podcast episodes.

About the Author

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of a dozen other books, including The New Rules of Marketing & PR (now in a 9th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.

About David

David's Inspiration

“I know how to write a book, but I’m not an expert in the nuances of how adults learn...”

"The system was fine-tuned on my content, and I used it to guide the AI, ask it questions, and challenge its output—sometimes rejecting its suggestions, sometimes reshaping them, and occasionally being surprised by how it reframed my own ideas. I’m thrilled that tools from Cone.ai helped me to write The Fandom Playbook and that Entrepreneur Press saw the potential of this new offering and partnered with me to get it out into the world.”

"It’s important that amazing authors like David can keep creative control in the Age of AI..."

"David is setting the example of how authors can safely gain that control, leveraging AI to better connect with their readers and not just add to tech companies' profits. We are privileged to work with David and the many bestselling authors, such as Verne Harnish and Dr. Nick Morgan, who recognize the importance of David's pioneering approach.”

Jason Freeman, CEO of Cone.ai

"David has always been a trailblazer, willing to take risks and innovate in ways many authors aren’t..."

“The Fandom Playbook challenges publishing norms and explores the frontier of how to apply AI to the creative process. This is an opportunity for David to engage his audience in new ways through an AI chatbot trained on decades of his experiences and intellectual property.”

Paul Roetzer, CEO of SmarterX, founder of AI Academy, and host of the Artificial Intelligence Show.

Join 20,000 others who get insights and inspiration, directly from David, on how to grow your business and build a loyal fanbase. 🚀

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