Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience.
When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development.
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Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years.
Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us.
Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for massive business change, the key execution. You must start. Now.
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.