I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words.
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.
Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram, Facebook, and TikTok to build fans and transform a small family business into an internationa...
The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of people visiting your website, we’re rapidly moving to an AI future where agents interface with your site instead of people.
Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. I’ve visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has...
Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
