I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
There’s something fascinating about stepping behind the velvet rope and seeing what most people never do. Behind the scenes experiences and images don’t just show what you do—they reveal who you are.
It’s easy to understand why writers are feeling anxious. New generative AI tools are easy to use and can churn out copy in seconds. No wonder writers ask: “Will robots take our jobs? Am I competing with a machine?”
For nearly two decades, I’ve been sharing the idea that a great way to generate attention with the media and the public is to act quickly by creating real time content. This strategy is even more important today. Organizations succeed by executing a strategy quickly rather t...
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
When young people think about university today, most are focused on a single question: What job will this get me?
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words.
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
