HIRE ME TO SPEAK
HIRE ME TO SPEAK

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded people. However, our normal world has been radically altered because of the need to social distance during the pandemic.

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While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other!

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Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe that putting the needs of customers above all else will help businesses build the trust necessary to win over consumers. 

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I love the Grateful Dead. My daughter loves Harry Potter. So, what does a baby boomer’s love for the Grateful Dead and a millennial’s love for Harry Potter have to do with marketing? Everything, it turns out.

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How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If so, you need to think deeper.

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In order to stand out from competitors, your company needs to become a Fanocracy — an organization that inspires extreme passion for a product, brand, or idea by putting customers’ needs and wishes at the center of everything it does. 

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“Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency, a specialty provider of classic car insurance. “Nobody wants to buy insurance. It’s not fun.” 

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I’ve said it before, and I’ll say it again: Fandom is the most powerful marketing force in the world. 

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