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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Best Practices  |  Long Tail  |  Media Relations  |  Public Relations  |  Worst Practices

Most PR people are spammers - Chris Anderson now blocks you and I may be next

At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.

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Buyer Persona  |  Long Tail  |  Marketing  |  New Rules of Marketing and PR  |  Public Relations  |  Thought Leadership

You must unlearn what you have learned

When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest. Brian Clark over at Copyblogger was one of the first to jump in. Many people such as Brian asked: "Does marketing and PR on the Web really require 'new' thinking?" More than ever, I am convinced the answer is "yes." Robert Scoble, in his terrific foreword to The New Rules of Marketing & PR suggests: "It's a new world you're about to enter... if you understand how to use it you can drive buzz, new product feedback, sales, and more." I couldn’t agree more, Robert.

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Buyer Persona  |  Long Tail  |  New Rules of Marketing and PR  |  Research and Analysis  |  writing

Smart Marketers are statistically improbable according to Amazon.com

Amazon recently turned on Search Inside for The New Rules of Marketing & PR. I finished the manuscript for the book way back in December 2006 (about a decade in Internet time). As an author, some of the things that get surfaced by Search Inside jolt me. Did I write that? It’s like running into an old girlfriend after many years.

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Long Tail  |  Marketing  |  New Rules of Marketing and PR  |  Public Relations

The long tail of marketing and Apollo moon mission artifacts

As readers of this blog know, I'm a fan of Chris Anderson and his book, The Long Tail, and I followed, via Anderson's blog, his groundbreaking ideas about the Web’s economic shift away from mainstream markets toward smaller niche products and services well before his book was published in July 2006. There is no doubt that Anderson's Long Tail thesis is critically important for marketers.

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Advertising  |  Case Studies  |  Corporate blogging  |  Long Tail  |  Marketing  |  New Rules of Marketing and PR  |  Viral Marketing

Kansas family and divorce lawyer builds his business through blogging

After getting tired of paying exorbitant fees to market and advertise his business, Grant D. Griffiths, a Kansas family and divorce lawyer, started his blog in March 2005. "Prior to starting the blog, I did lots of yellow page advertisements," Griffiths says. "The costs were too much and the results were not great."

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Advertising  |  Case Studies  |  Corporate blogging  |  Long Tail  |  Marketing  |  New Rules of Marketing and PR  |  Public Relations  |  Viral Marketing

Your best customers participate in online forums—so should you—a case study

Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.

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