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Long Tail
The Latest from David Meerman Scott
Search Engine Marketing | Long Tail
The Super Long Tail of Voice Search
July 1st, 2020|2 min read
Worst Practices | Long Tail | Public Relations | Media Relations | Best Practices
Most PR people are spammers - Chris Anderson now blocks you and I may be next
October 31st, 2007|1 min read
Thought Leadership | Long Tail | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing
You must unlearn what you have learned
August 16th, 2007|2 min read
Long Tail | New Rules of Marketing and PR | Buyer Persona | writing | Research and Analysis
Smart Marketers are statistically improbable according to Amazon.com
June 20th, 2007|1 min read
Long Tail | New Rules of Marketing and PR | Public Relations | Marketing
The long tail of marketing and Apollo moon mission artifacts
February 21st, 2007|2 min read
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Viral Marketing | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Corporate blogging
Kansas family and divorce lawyer builds his business through blogging
November 7th, 2006|1 min read
Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Your best customers participate in online forums—so should you—a case study
October 11th, 2006|4 min read
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
September 22nd, 2006|3 min read
Rock Band Web Sites | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
Uncle Seth and podcasts: Putting marketing back into musicians' control
August 28th, 2006|2 min read
Long Tail | New Rules of Marketing and PR | Marketing | Advertising | Corporate blogging
Develop Messages Your Buyers Want to Hear
August 23rd, 2006|1 min read
Viral Marketing | Search Engine Marketing | Press Release Content | Long Tail | New Rules of Marketing and PR | Public Relations | Corporate blogging
Blogging my newest book - The New Rules of Marketing and PR - and you are invited
August 7th, 2006|2 min read
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Get StartedLong Tail | New Rules of Marketing and PR
Netflix and RSS feeds: Long Tail Marketing at work
July 30th, 2006|0 min read
Search Engine Marketing | Press Release Content | Long Tail | New Rules of Marketing and PR | Public Relations | Best Practices
The Long Tail of Marketing and PR
July 24th, 2006|4 min read