---
title: Most PR people are spammers - Chris Anderson now blocks you and I may be next
image: https://www.davidmeermanscott.com/hs-fs/file-1074612509-jpg/blog-files/spam_can.jpg
---

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# Most PR people are spammers - Chris Anderson now blocks you and I may be next

 October 31st, 2007

 1 min read

 By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott)

![](https://www.davidmeermanscott.com/hs-fs/file-1074612509-jpg/blog-files/spam_can.jpg?width=100&height=101&name=spam_can.jpg)

At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.

[![Spam_can](https://www.davidmeermanscott.com/hs-fs/file-1074612509-jpg/blog-files/spam_can.jpg?width=100&height=101&name=spam_can.jpg "Spam_can")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/10/31/spam_can.jpg)

I get several hundred unsolicited press releases and PR pitches every week. Well over 99% of them are not targeted to me, instead they are sent to me because I am on various PR people’s lists because of this blog, because of my books, and because I am a contributing editor to EContent Magazine and have written for a bunch of other publications. I’m getting the identical piece of spam email as hundreds of other poor journalists.

To paraphrase the Wikipedia entry, [spam](http://en.wikipedia.org/wiki/E-mail_spam) is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients.

Chris Anderson, editor-in-chief of Wired Magazine and author of *The Long Tail* recently lamented that he gets 300 emails a day and he’s had it. [So he's blocked PR people and has published a list of those blocked on his blog. ](http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html)

Chris says: "So fair warning: I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public)."

I couldn't agree more.

At [my speaking gigs](https://www.davidmeermanscott.com/engagements.htm), after I get people's attention by saying PR people are spammers and describe the worst practices, I also offer ideas how to be successful with the media:

 > Read our blogs.  
 > Comment on our blogs.  
 > Read our books.  
 > Read our publications (or watch & listen to our TV & radio shows).  
 > Attend our speaking gigs.  
 > Publish your own blog.   
 > Send well-crafted, personal email telling us something that is interesting and helpful.

I kind of like the idea of blocking the [PR people who spam](https://www.webinknow.com/2007/04/pr_agencies_and.html) and naming names on this blog...

<https://www.davidmeermanscott.com/blog/author/david-meerman-scott>

[ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott)

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

 Connect: 

<https://www.facebook.com/dmscott> <https://www.linkedin.com/in/davidmeermanscott/> <https://twitter.com/dmscott> [mailto:david@freshspot.com](mailto:david@freshspot.com)

 Topics:

[ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices)

[ Long Tail ](https://www.davidmeermanscott.com/blog/topic/long-tail)

[ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations)

[ Media Relations ](https://www.davidmeermanscott.com/blog/topic/media-relations)

[ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices)

 Don't forget to share this post:

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