--- title: Blogging my newest book - The New Rules of Marketing and PR - and you are invited image: https://www.davidmeermanscott.com/hs-fs/file-1074601254-jpg/blog-files/wiley.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2006/08/blogging_my_new.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Blogging my newest book - The New Rules of Marketing and PR - and you are invited August 7th, 2006 2 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1074601254-jpg/blog-files/wiley.jpg?width=100&height=35&name=wiley.jpg) I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help! I'll be blogging the book as I go through the research, writing, editing, and marketing process and I invite you to follow along, to contribute to the process, to offer suggestions, and to argue with me when I get off track. The book will take about 4 months to write. Please join me. I'm writing The New Rules of Marketing and PR to show how smart organizations reach buyers through blogs, news releases, podcasting, viral marketing, and online media. The old rules of marketing as one-way broadcast TV-style advertising does not work on the web. The old rules of relying exclusively on mainstream media to tell your story isn't the only way to get ink on the web. In a sense, my new book started on this blog nearly a year ago and many of you have already contributed. I didn't realize it at the time, but when I wrote and used this blog to release my e-book [The New Rules of PR: How to use press releases to reach buyers directly](https://www.webinknow.com/2006/01/new_complimenta.html), it was the starting point of this new book. With nearly 100,000 downloads (and counting) and thousands of comments on this blog and hundreds of others, the ideas around using news releases to reach buyers directly that I covered in the e-book sparked fascinating debate. Many great ideas came from that debate. For example, when using releases to reach buyers directly I now say "news releases" instead of "press releases." That's because there was so much feedback on the term "press release" from people who equated press releases with reaching the media but news releases with reaching buyers. Another thing that came out is that it's not just PR that has new rules, it is also marketing. On the web PR doesn't exist in a vacuum: marketing and PR are one and the same in that they are both ways to reach buyers with a message. Thank you for enlightening me! But the greatest idea that came from the online conversation is that there is more to be said on the new rules. Much more. And not just by me. So this blog and the resulting book is a starting point for many more conversations on how to use the web to reach buyers directly. The web has also changed the business book model and my case is an interesting example. On the strength of the e-book and the interest in the New Rules from thousands of people, I hired a terrific literary agent in [Bill Gladstone at Waterside Productions](http://www.waterside.com/Gladstone_Bill.htm). We showed interested publishers how the e-book tested the market, gauged interest and that there is demand for more detailed information on how to reach buyers directly. Here's a case of online content leading to a print book deal. [![Wiley](https://www.davidmeermanscott.com/hs-fs/file-1074601254-jpg/blog-files/wiley.jpg?width=100&height=35&name=wiley.jpg "Wiley")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/wiley.jpg) I couldn’t be happier that Wiley will be publishing the book with a late 2007 target release. [Wiley is an awesome publisher](http://www.wiley.com/) and the professionals there get the new publishing model as well as the new rules of marketing and PR. Other publishers would freak out if an author wanted to put bits of the book out for comment and solicit ideas online. Wiley encouraged it. Some of my favorite books evolved on blogs. Two that come to mind are [Naked Conversations ](http://redcouch.typepad.com/)by Robert Scoble and Shel Isreal (also a Wiley book!) and[ The Long Tail](http://www.thelongtail.com/) by Chris Anderson. Great company indeed. Thanks for showing the way, guys. Some helpful people who totally get the new book model are Seth Godin, who recently posted wonderful [Advice for Authors](http://sethgodin.typepad.com/seths_blog/2006/08/advice_for_auth.html) and Joe Wikert who writes the terrific [Media 2020 blog](http://jwikert.typepad.com/the_average_joe/). Great advice here if you’re thinking of doing a book yourself. Thanks for the help on New Rules so far and I look forward to hearing more from you in the months to come. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Search Engine Marketing ](https://www.davidmeermanscott.com/blog/topic/search-engine-marketing) [ Press Release Content ](https://www.davidmeermanscott.com/blog/topic/press-release-content) [ Long Tail ](https://www.davidmeermanscott.com/blog/topic/long-tail) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Corporate blogging ](https://www.davidmeermanscott.com/blog/topic/corporate-blogging) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|2 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|2 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|2 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! Banana Ball from The Savannah Bananas August 31st, 2022|2 min read ](https://www.davidmeermanscott.com/blog/baseball-that-puts-fans-first-banana-ball-from-the-savanah-bananas) [![Cover of The Carbon Almanac](https://www.davidmeermanscott.com/hs-fs/hubfs/Book%20mockup.jpg?width=1250&height=1000&name=Book%20mockup.jpg) ### The Carbon Almanac: It's Not Too Late July 12th, 2022|2 min read ](https://www.davidmeermanscott.com/blog/the-carbon-almanac) [![](https://www.davidmeermanscott.com/hubfs/f517cfdf-072e-4e2d-918f-18fb5748409a.jpg) ### Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People November 10th, 2021|2 min read ](https://www.davidmeermanscott.com/blog/newsjacking-cop-26-brings-attention-to-rising-seas-affecting-panamas-indigenous-guna-people) [![](https://www.davidmeermanscott.com/hubfs/Screen%20Shot%202021-06-21%20at%202.54.58%20PM.png) ### IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking June 21st, 2021|2 min read ](https://www.davidmeermanscott.com/blog/ikeas-cristiano-anti-coca-cola-water-bottle-newsjacking) [![](https://www.davidmeermanscott.com/hubfs/Clubhouse%20audio%20app.jpg) ### Clubhouse: The Great, the Bad, and the Very Worrisome February 23rd, 2021|2 min read ](https://www.davidmeermanscott.com/blog/clubhouse-great-but-worrisome) [![](https://www.davidmeermanscott.com/hubfs/UPS%20FedEx%20Amazon.jpg) ### #ThanksForDelivering: How Businesses Can Support Essential Workers May 12th, 2020|2 min read ](https://www.davidmeermanscott.com/blog/-how-businesses-support-essential-workers) [![Haford Hardware](https://www.davidmeermanscott.com/hubfs/Haford%20Hardware.jpg) ### Video Made for Just £100 Grows Fans of a Welsh Hardware Store December 6th, 2019|2 min read ](https://www.davidmeermanscott.com/blog/video-made-for-just-100-grows-fans-of-a-welsh-hardware-store) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_1421346197.jpg) ### When a Trademark Is a Bad Idea September 10th, 2019|2 min read ](https://www.davidmeermanscott.com/blog/when-a-trademark-is-a-bad-idea) [![The Chef trailer](https://www.davidmeermanscott.com/hubfs/The%20Chef%20trailer.jpg) ### Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram April 10th, 2019|2 min read ](https://www.davidmeermanscott.com/blog/blurring-lines-between-fiction-and-reality-the-chef-by-james-patterson-on-facebook-messenger-and-instagram) [![Gillette YouTube](https://www.davidmeermanscott.com/hubfs/Gillette%20YouTube.jpg) ### Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products January 15th, 2019|2 min read ](https://www.davidmeermanscott.com/blog/gillette-metoo-newsjacking-film-fails-because-it-promotes-gillette-products) [![Four Rs](https://www.davidmeermanscott.com/hubfs/Four%20Rs.jpg) ### How To Create Word Of Mouth For Your Company, Product, Or Idea September 18th, 2018|2 min read ](https://www.davidmeermanscott.com/blog/how-to-create-word-of-mouth-for-your-company-product-or-idea) [![8539048913_5380a7fc43_k](https://www.davidmeermanscott.com/hubfs/8539048913_5380a7fc43_k.jpg) ### How Creative Commons Helped Spread My Ideas To Millions Of People! August 15th, 2018|2 min read ](https://www.davidmeermanscott.com/blog/how-my-creative-commons-license-spread-my-ideas-like-crazy) [![free ebook](https://www.davidmeermanscott.com/hubfs/free%20ebook.jpg) ### How To Write A Free Ebook To Grow Your Business August 7th, 2018|2 min read ](https://www.davidmeermanscott.com/blog/how-to-write-a-free-ebook-to-grow-your-business) [![Stephen](https://www.davidmeermanscott.com/hubfs/Stephen.jpg) ### Marketing Lessons From Failed Social Media Fame In China March 12th, 2018|2 min read ](https://www.davidmeermanscott.com/blog/marketing-lessons-from-failed-social-media-fame-in-china) [![Bellagio fountain.jpg](https://www.davidmeermanscott.com/hubfs/Bellagio%20fountain.jpg) ### Las Vegas Fountains of Bellagio as an Awesome Marketing Asset August 23rd, 2017|2 min read ](https://www.davidmeermanscott.com/blog/las-vegas-fountains-of-bellagio-as-an-awesome-marketing-asset) [![past forward 2.jpg](https://www.davidmeermanscott.com/hubfs/past%20forward%202.jpg) ### Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare December 6th, 2016|2 min read ](https://www.davidmeermanscott.com/blog/prada-movie-past-forward-is-content-marketing-when-you-have-a-few-million-to-spare) [![spicers2.jpg](https://www.davidmeermanscott.com/hubfs/spicers2.jpg) ### World’s Largest Rock Band Is Awesome Community Engagement October 14th, 2016|2 min read ](https://www.davidmeermanscott.com/blog/worlds-largest-rock-band-is-awesome-community-engagement) [![](https://www.davidmeermanscott.com/hubfs/Chilis_burger.jpg) ### Food Porn, Beautiful Buns, and Hashtags June 10th, 2015|2 min read ](https://www.davidmeermanscott.com/blog/food-porn-beautiful-buns-and-hashtags) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2535780889.jpg) ### From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars February 23rd, 2015|2 min read ](https://www.davidmeermanscott.com/blog/from-rejected-to-a-blog-to-a-nyt-bestselling-author-to-walking-the-red-carpet-at-the-oscars) [### This Is a Generic Brand Video March 28th, 2014|2 min read ](https://www.davidmeermanscott.com/blog/2014/03/this-is-a-generic-brand-video.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601535649-jpg/blog-files/6a00d83451f23a69e2019b023d8e68970b-200wi.jpg) ### Dave Carroll of United Breaks Guitars four years later December 10th, 2013|2 min read ](https://www.davidmeermanscott.com/blog/2013/12/dave-carroll-of-united-breaks-guitars-four-years-later.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2006-08-07T11:07:10.000Z", "headline" : "Blogging my newest book - The New Rules of Marketing and PR - and you are invited", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1074601254-jpg/blog-files/wiley.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2006/08/blogging_my_new.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T21:40:17", "datePublished" : "2006-08-07T07:07:10-0400", "description" : "", "headline" : "Blogging my newest book - The New Rules of Marketing and PR - and you are invited", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1074601254-jpg/blog-files/wiley.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Viral Marketing", "Search Engine Marketing", "Press Release Content", "Long Tail", "New Rules of Marketing and PR", "Public Relations", "Corporate blogging" ], "learningResourceType" : "article", "name" : "Blogging my newest book - The New Rules of Marketing and PR - and you are invited", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "2 minutes", "url" : "https://www.davidmeermanscott.com/blog/2006/08/blogging_my_new.html" } ```