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Viral Marketing
The Latest from David Meerman Scott

Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence

US Presidential Debate: Hype, Spin, Memes, and Newsjacking

June 24th, 2024|2 min read

Social Media | Viral Marketing | Case Studies | Best Practices | Fanocracy

Baseball That Puts Fans First! Banana Ball from The Savannah Bananas

August 31st, 2022|1 min read

Thought Leadership | Viral Marketing | Book Reviews | Crowdsource | Books | Newsjacking

The Carbon Almanac: It's Not Too Late

July 12th, 2022|4 min read

Viral Marketing | Case Studies | Newsjacking

Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

November 10th, 2021|5 min read

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Social Media | Viral Marketing | Case Studies | Newsjacking | Master Newsjacking course

IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking

June 21st, 2021|0 min read

Social Media | Thought Leadership | Viral Marketing | Case Studies | Mobile applications | Personal branding | Newsjacking | Fanocracy

Clubhouse: The Great, the Bad, and the Very Worrisome

February 23rd, 2021|4 min read

Social Media | Viral Marketing | Fanocracy

#ThanksForDelivering: How Businesses Can Support Essential Workers

May 12th, 2020|4 min read

Viral Marketing | New Rules of Marketing and PR | Case Studies | Advertising | Fanocracy

Video Made for Just £100 Grows Fans of a Welsh Hardware Store

December 6th, 2019|1 min read

Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices

When a Trademark Is a Bad Idea

September 10th, 2019|2 min read

Social Media | Viral Marketing | Case Studies | writing | Books

Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram

April 10th, 2019|2 min read

Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism

Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

January 15th, 2019|1 min read

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Viral Marketing | Marketing | World Wide Rave | Newsjacking

How To Create Word Of Mouth For Your Company, Product, Or Idea

September 18th, 2018|1 min read

Viral Marketing | Case Studies | Crowdsource | Newsjacking | Brand Journalism | Best Practices | Master Newsjacking course

How Creative Commons Helped Spread My Ideas To Millions Of People!

August 15th, 2018|2 min read

Viral Marketing | ebooks | writing | copywriting | Brand Journalism

How To Write A Free Ebook To Grow Your Business

August 7th, 2018|3 min read

Social Media | Viral Marketing | Case Studies | Research and Analysis

Marketing Lessons From Failed Social Media Fame In China

March 12th, 2018|3 min read

Viral Marketing | Public Relations | Case Studies | Sales Strategies | Marketing | Crowdsource | Best Practices

Las Vegas Fountains of Bellagio as an Awesome Marketing Asset

August 23rd, 2017|2 min read

Viral Marketing | Case Studies | Marketing

Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare

December 6th, 2016|2 min read

Viral Marketing | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Crowdsource | Best Practices

World’s Largest Rock Band Is Awesome Community Engagement

October 14th, 2016|1 min read

Social Media | Viral Marketing | Case Studies

Food Porn, Beautiful Buns, and Hashtags

June 10th, 2015|1 min read