I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Best Practices | Case Studies | Crowdsource | Marketing | Marketing Lessons from the Grateful Dead | Music | Viral Marketing
I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but ...
Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so. I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 ...
Best Practices | Books | Case Studies | Personal branding | Viral Marketing | World Wide Rave | writing
Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses...
Rick Friesen sent me awesomeness This Is a Generic Brand Video.
Best Practices | Books | Case Studies | Music | Personal branding | Social Media | Viral Marketing | YouTube
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.
Advertising | Best Practices | Case Studies | Marketing | Newsjacking | Social Media | Twitter | Viral Marketing
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Case Studies | Crowdsource | Marketing | Research and Analysis | Social Media | Viral Marketing | Worst Practices
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.