--- title: Parents against reprehensible metal music image: https://www.davidmeermanscott.com/hs-fs/file-1080842972-jpg/blog-files/parmm.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2008/04/parents-against.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Parents against reprehensible metal music April 17th, 2008 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1080842972-jpg/blog-files/parmm.jpg?width=350&height=47&name=parmm.jpg) I was just on [Technorati](http://www.technorati.com/) and saw a banner ad that caught my. They almost never do. I probably click on one banner a month. [![Parmm](https://www.davidmeermanscott.com/hs-fs/file-1080842972-jpg/blog-files/parmm.jpg?width=350&height=47&name=parmm.jpg "Parmm")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/17/parmm.jpg) I was attracted first to the [Flying Vee](http://en.wikipedia.org/wiki/Gibson_Flying_V) with the universal symbol for "no". Then the headline "Parents against reprehensible metal music." [![No_guitar](https://www.davidmeermanscott.com/hs-fs/file-1080842987-jpg/blog-files/no_guitar.jpg?width=170&height=156&name=no_guitar.jpg "No_guitar")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/17/no_guitar.jpg) "Cool," I thought. [Tipper Gore wannabes](http://en.wikipedia.org/wiki/Parents_Music_Resource_Center) on the rampage. This will be fun. So I clicked. As the father of a 15-year old daughter who likes obscure metal sub-genres and songs with "explicit" lyrics, I couldn't wait to share this with her so we could both get a chuckle. One of the questions in the banner is: "Does your teen show any of the following signs: Wears excessive amounts of black." Um, yup. Lots of black clothing in my house. But on dad as well. Imagine my surprise when the banner linked to a site for [Toyota Matrix](http://www.toyota.com/matrix/). At first I thought that The Double Click ad server was on the fritz. But then I realized, holy cow, it's a bait and switch banner! I was immediately incensed. It reminded me of those annoying "You are the 1,000,000th visitor! You won! Click here!" ads. But then after a moment, I decided it was pretty cool. I Googled the phrase and found a nifty little site [ParentsForPARMM.com](http://parentsforparmm.com/) "Our censor sensor is always on high alert!" [![Parmm2](https://www.davidmeermanscott.com/hs-fs/file-1080843002-jpg/blog-files/parmm2.jpg?width=250&height=61&name=parmm2.jpg "Parmm2")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/17/parmm2.jpg) So here I am writing about it - promoting the site and no doubt sending them a few thousand more clicks. I guess that's what they wanted, right? Well, then it worked. So what do you think? Is this a reprehensible bait and switch? Or just plain fun? What would the transparency police say? [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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