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A viral marketing story suitable for bedtime

July 11th, 2008

0 min read

By David Meerman Scott

Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing".

Then, watch as Jen uses YouTube to explain what to do when viral marketing just doesn't work.

(She even bangs her head against her desk…again.)

Here is a direct link to the YouTube video

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.

Topics:

Viral Marketing

Corporate blogging

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