How do small local shops compete with large chain stores and online sellers? They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. In just five days, it has generated 1.3 million views.
The star of the video is Arthur Lewis Jones, age 2.
According to a BBC story, Tom Jones, Arthur's father, said the "underlying message" is to "shop at your small independent shops".
To build fandom around your business, remember that the relationship you build with your customers is often more important than the products and services you sell them.