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Viral Marketing
The Latest from David Meerman Scott
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|2 min read
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
June 24th, 2024|2 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
Social Media | Viral Marketing | Case Studies | Best Practices | Fanocracy
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
August 31st, 2022|1 min read
The Carbon Almanac: It's Not Too Late
Thought Leadership | Viral Marketing | Book Reviews | Crowdsource | Books | Newsjacking
The Carbon Almanac: It's Not Too Late
July 12th, 2022|4 min read
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Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
Viral Marketing | Case Studies | Newsjacking
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
November 10th, 2021|5 min read
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
Social Media | Viral Marketing | Case Studies | Newsjacking | Master Newsjacking course
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
June 21st, 2021|0 min read
Clubhouse: The Great, the Bad, and the Very Worrisome
Social Media | Thought Leadership | Viral Marketing | Case Studies | Mobile applications | Personal branding | Newsjacking | Fanocracy
Clubhouse: The Great, the Bad, and the Very Worrisome
February 23rd, 2021|4 min read
#ThanksForDelivering: How Businesses Can Support Essential Workers
Social Media | Viral Marketing | Fanocracy
#ThanksForDelivering: How Businesses Can Support Essential Workers
May 12th, 2020|4 min read
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
Viral Marketing | New Rules of Marketing and PR | Case Studies | Advertising | Fanocracy
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
December 6th, 2019|1 min read
When a Trademark Is a Bad Idea
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices
When a Trademark Is a Bad Idea
September 10th, 2019|2 min read
Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram
Social Media | Viral Marketing | Case Studies | writing | Books
Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram
April 10th, 2019|2 min read
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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
How To Create Word Of Mouth For Your Company, Product, Or Idea
Viral Marketing | Marketing | World Wide Rave | Newsjacking
How To Create Word Of Mouth For Your Company, Product, Or Idea
September 18th, 2018|1 min read
How Creative Commons Helped Spread My Ideas To Millions Of People!
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Brand Journalism | Best Practices | Master Newsjacking course
How Creative Commons Helped Spread My Ideas To Millions Of People!
August 15th, 2018|2 min read
How To Write A Free Ebook To Grow Your Business
Viral Marketing | ebooks | writing | copywriting | Brand Journalism
How To Write A Free Ebook To Grow Your Business
August 7th, 2018|3 min read
Marketing Lessons From Failed Social Media Fame In China
Social Media | Viral Marketing | Case Studies | Research and Analysis
Marketing Lessons From Failed Social Media Fame In China
March 12th, 2018|3 min read
Las Vegas Fountains of Bellagio as an Awesome Marketing Asset
Viral Marketing | Public Relations | Case Studies | Sales Strategies | Marketing | Crowdsource | Best Practices
Las Vegas Fountains of Bellagio as an Awesome Marketing Asset
August 23rd, 2017|2 min read
Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare
Viral Marketing | Case Studies | Marketing
Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare
December 6th, 2016|2 min read
World’s Largest Rock Band Is Awesome Community Engagement
Viral Marketing | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Crowdsource | Best Practices
World’s Largest Rock Band Is Awesome Community Engagement
October 14th, 2016|1 min read