I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and there is a small rub-off on you, that's just terrific. There's no better way ...
I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about th...
I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing.
There's been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around a quarter of a million times in 2008). On the other si...
Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of...
Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing".
As many readers of this blog know, I am a huge fan of humor in corporate videos and am particularly fascinated with large, well-known technology companies that can poke fun at their business.
HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot such as link...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
