I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
Simon Owens points us to a fascinating example of what can "go bad" on Twitter. The instant, always-on aspects of Twitter can make a well-organized "campaign" take off in an unintended direction.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.
There are more than a hundred thousand books released in the English language each year. How the hell do you stand out? Well, you can follow the lead of Lisa Genova, who used social media to turn a self-published book into a NY Times bestseller.
World Wide Rave (the book) is now at the printer and is scheduled to start shipping in late February.
Imagine that your successful company has been doing business for years with a name that people recognize and that you think is kinda cool. Then imagine a big corporation launches a television program that uses the exact same name as your company.
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
