--- title: How will YOU create a World Wide Rave? Video and ebook image: https://www.davidmeermanscott.com/hs-fs/file-1603882781-jpg/blog-files/6a00d83451f23a69e2011279039c7428a4-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2009/02/how-will-you-create-a-world-wide-rave-video-and-ebook.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # How will YOU create a World Wide Rave? Video and ebook February 22nd, 2009 3 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1603882781-jpg/blog-files/6a00d83451f23a69e2011279039c7428a4-200wi.jpg?width=200&height=149&name=6a00d83451f23a69e2011279039c7428a4-200wi.jpg) In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories. [Here is a direct link to the video on YouTube. ](http://www.youtube.com/watch?v=5F4KHmm566I) **How did you do THAT?** [New free ebook](https://www.davidmeermanscott.com/documents/Viral_Video.pdf) about how the video was made. [![Viral_video_ebook](https://www.davidmeermanscott.com/hs-fs/file-1603882781-jpg/blog-files/6a00d83451f23a69e2011279039c7428a4-200wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e2011279039c7428a4-pi) As I was passing around the work-in-progress video that resulted in *How will YOU create a World Wide Rave?*, everyone had a question about some aspect of it. How did you come up with the name World Wide Rave? The music is cool—what is it? How did you get so many photos and videos from around the world? As I answered each question, I thought back on the more than one year that the video has been in the works and the more than 100 people from all seven continents who contributed to it. I chronicle the making of the video in a new free ebook that you can download here [How Will YOU Create a World Wide Rave? Making of the Video](https://www.davidmeermanscott.com/documents/Viral_Video.pdf) **What's so cool about ideas that spread is that people WANT to share. ** Thanks to everybody who contributed. If you’d like to put a banner on your blog, please do! I'd be honored. You can point to this post. **Blog Badge** [![WWR_badge](https://www.davidmeermanscott.com/hs-fs/file-1603882796-gif/blog-files/6a00d83451f23a69e2011279039ca428a4-120wi.gif)](http://freshspot.typepad.com/.a/6a00d83451f23a69e2011279039ca428a4-pi) [Video by Your Business Channel](http://www.yourbusinesschannel.com/default.aspx) Mark Sinclair, Features Editor, with James Kirk, George Laycock, Jeremy Decoursey, David Chandler, Melanie Sinclair, Georgie Johnson [Sound Branding and Original Music by Audiobrain](http://www.audiobrain.com/) Audrey Arbeeny: Executive Producer/ Creative Director Jason Rothman: Lead Composer Curtis Macdonald, Mitchell Yoshida and Audrey Arbeeny: Composers [Book, Poster, Website, and E-book design by Eymer Design ](http://www.eymer.com/eymer.llc.html) [Doug Eymer](http://eymergeddon.typepad.com/eymerblog/), chief designer & resident genius [Tim Conroy](http://www.thewrench.com/), Production Wizard [World Wide Rave published by John Wiley & Sons, Inc.](http://www.wiley.com/WileyCDA/) Matt Holt, Publisher and Shannon Vargo Editor, with Christine Moore, Kim Dayman, Jessica Campilango, Cynthia Shannon, Peter Knapp, Rose Sullivan, Deborah Schindlar, P.J. Campbell, and Lori Sayde-Mehrtens. Editorial advice for World Wide Rave [Kyle Matthew Oliver](http://blog.kyleoliver.net/) Thank you to the following for their generous support of this project: [Mark Fortier](http://www.fortierpr.com/), Matt Sitomer, [Mark Levy](http://www.levyinnovation.com/), [Phil Myers](http://www.tunedinblog.com/), and [Michelle Manafy](http://www.econtentmag.com/). **I would like to thank the more than 100 incredibly generous people from all over the world who took photos, shot video clips, or participated in the photos that are shared with you in the video.** Singapore Management University: Michael Nestley, [Ephraim Loy](http://ephraim.blogspot.com/). Teoh Pei Ying, [Jonathan Huang](http://turnyourears.wordpress.com/), Anirban Datta Gupta, [Dorothy Poon](http://www.dorothypoon.com/), [Tina Nirmal, Michelle Kusuma, and Apurva Prasanna](http://xprsso.wordpress.com/) [Social Media Breakfast in Minneapolis](http://www.socialmediabreakfast.com/2008/10/06/social-media-breakfast-twin-cities-8/): Ring leader [Graeme Thickens](http://graemethickins.typepad.com/). (The only disappointment was they did not serve chipotle breakfast burritos that day.) New Media and Public Relations class at Boston University, College of Communication: Professor Steve Quigley. [Women in Business Connection](http://www.wibconnection.org/): [Shelly Berman-Rubera](http://www.shellyrubera.com/ShellyBermanRubera.html) Team [HubSpot](https://www.hubspot.com/): [Mike Volpe](https://www.mikevolpe.com/), [Brian Halligan](http://blog.brianhalligan.com/), [Dharmesh Shah](http://onstartups.com/), and [Ellie Mirman](https://www.elliemirman.com/) [GoWeb3D Experiences](http://www.goweb3d.com/): Dave Elchoness and Rahul Dutta [Ranch Lions and Wild Things](http://www.theranch.co.za/ranch_wildlife.htm), [Polokwane](http://www.mypolokwane.com/), South Africa: Nico Prinsloo, Viv Bristow, and Frank Kasakamula. Astronaut Scholarship Foundation and the Apollo astronauts: Buzz Aldrin, Dave Scott, Tom Stafford, Charlie Duke, Alan Bean, Jim Lovell, Vance Brand, Ed Mitchell, Al Wordon, Walt Cunningham, and Fred Haise. [Marketing Over Coffee Podcast](http://www.marketingovercoffee.com/): With [John Wall](http://www.themshow.com/press.html) and [Christopher Penn ](http://www.financialaidpodcast.com/) [Pragmatic Marketing](http://pragmaticmarketing.com/): [Steve Johnson](http://pragmaticmarketing.typepad.com/productmarketing/), [Adele Revella](http://www.buyerpersona.com/), and Graham Joyce [The New York Islanders](http://islanders.nhl.com/team/app?articleid=318161&page=NewsPage&service=page): Josh Bailey [Fire Station 8](http://firestation8.com/blog/), Charlotte, NC: Adrian Cornette and Jason Almond [Dow Jones Enterprise Media Group](http://solutions.dowjones.com/): Marie Dufresne, Mark Bootherstone, and [Fredrik Savin](http://www.fsavin.com/) [Erin Weed](http://www.erinweed.com/) [Keri Nelson](http://kerisadventures.blogspot.com/) [Brenda Haines](http://twitter.com/brenda_haines) [Yuri Afanasov](http://friendfeed.com/afanasov) [Chris Brogan](http://www.chrisbrogan.com/) [Laura "Pistachio" Fitton](http://pistachioconsulting.com/touchbase-blog/) [Gary Vaynerchuk](http://tv.winelibrary.com/) [Dr. Helaine Smith](http://helainesmithdmd.blogspot.com/) [Dianna Huff](http://marcom-writer-blog.com/) [Bob Hoey](http://www.mainframe.typepad.com/) [Tim Washer](http://www.timwasher.com/) [Jackie Ann Patterson](http://jackieannpatterson.com/) [Lisa Genova](http://www.stillalice.blogspot.com/) [Paul Teutul Sr.](http://www.orangecountychoppers.com/occ/index.html) [John Hodgman](http://www.areasofmyexpertise.com/) [Phil Lesh & Friends](http://www.phillesh.net/) [Steve Garfield](http://stevegarfield.com/Site/Welcome.html) [Seamus Walsh](http://www.salesalignment.com/#) [Debbie Weil](http://www.debbieweil.com/blog/) [Krishna De](http://www.krishnade.com/blog/) [Mark Gladding](http://www.ebooksjustpublished.com/genres/blog/) Reitaro Watanabe Sandy Jeschke [Bruno Jarry](http://www.bonneadresse.ca/) [John Tatusko](http://www.nthdegreeevents.com/) [Steve Yastrow](http://yastrow.com/) [Prakash Dogra](http://antarjaal.blogspot.com/) (with Leisha and Prakarsh) [Patrick Prothe](http://www.patiogenius.com/) [Sérgio Bastos](http://webismo.wordpress.com/) [Tobi Singer](http://www.brandextensionblog.com/) [Donna St. Jean Conti](http://www.communicator.stconticommunications.com/) Gustavo Alvarado Dimitris Christofileas [Leo Wurschmidt](http://triunedesigns.com/blog/) [Paul Baiguerra](http://www.pabamedia.com/category/blog/) [Margarida Godinho](http://margaridagodinho.blogspot.com/) [Damian Taubaso](http://noticiasaudio.com/) David Martin [Michael Ray Hopkin](http://leadonpurposeblog.com/) (and family) [Felix Alvarado](http://www.lacasonadelmuseo.com/) Eugenie Verney (and daughter) [Robert Landreth](http://thecreditmaven.wordpress.com) [Carl-Johan Savin](http://www.csavin.se/) [Jonathan Kranz](http://www.kranzcom.com/kranzblog.html) [Andrew Peters](http://aplink.wordpress.com/) Ricardo Prieto [Jeff Barry](http://baires.elsur.org/) [the Barefoot Hawaiian](http://www.barefoothawaiian.com/) [Tracy Johnson](http://www.encmarketing.com/) Apologies to those I’ve missed or whose names I have misspelled. My bad. I know I’m bound to screw up a few times. (Let me know if I missed your link and I can change). A special thank you to our canine friends who posed for photos: Pukko & Bailey **Your challenge: How will YOU create a World Wide Rave?** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ ebooks ](https://www.davidmeermanscott.com/blog/topic/ebooks) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ World Wide Rave ](https://www.davidmeermanscott.com/blog/topic/world-wide-rave) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|3 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|3 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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