GrokDotCom has created a list of the definitive marketing posts of 2007.
I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds each product – things like editorial reviews, customer reviews, similar books, search inside and whatnot. There's even the cool statistically improbably phrase feature.
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My friend Steve Chazin just launched a really cool new blog called MarketingApple. He also a released an ebook today called Marketing Apple: 5 Secrets of the World’s Best Marketing Machine. Steve's blog and ebook are definitely worth a look for two important reasons. Steve understand how Apple markets products and he does it from the position of an insider. His five secrets, which are both interesting and relevant for marketing professionals, are packaged to make it easy to learn how Apple operates.
Readers of this blog know that I am a huge fan of using online thought leadership and viral marketing strategies as marketing tools. Online media such as blogs, content rich websites, ebooks, podcasts, YouTube video, and social networking sites all have a power to tell a story and to brand any organization as real and authentic and one worth of doing business with. Organizations that use this form of marketing do not interrupt people with "messages." Instead they deliver information that people want to consume.
I've been writing this blog since late 2004 and this is my 250th post.
I've been reading the GrokDotCom site regularly for a while now and find the way that the smart Web site conversion experts at Future Now Inc., the producers of GrokDotCom, put this site together. GrokDotCom represents the future of a content rich marketing site and provides a model for marketers in other industries to aspire to. In fact, this site is better organized than most "content company" sites such as magazines and newspapers.