Search for topics or resources
Enter your search below and hit enter or click the search icon.
copywriting
The Latest from David Meerman Scott
The Simple Professional Services Website Makeover That Creates Fans
Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy
The Simple Professional Services Website Makeover That Creates Fans
August 11th, 2025|1 min read
In Conclusion: The Growing AI Content Pollution Problem
Public Relations | Case Studies | writing | copywriting | Marketing | Artificial Intelligence
In Conclusion: The Growing AI Content Pollution Problem
April 4th, 2024|2 min read
Customer Testimonials Are Not Effective Storytelling
Worst Practices | writing | copywriting | Marketing | Best Practices
Customer Testimonials Are Not Effective Storytelling
March 26th, 2024|1 min read
Unlocking the Potential of AI for Use with Your Own Content
Social Media | writing | copywriting | Marketing | Books | Artificial Intelligence
Unlocking the Potential of AI for Use with Your Own Content
February 8th, 2023|3 min read
Stop Vomiting Words
writing | copywriting | Books | Best Practices
Stop Vomiting Words
September 28th, 2022|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
Time to Eliminate Toxic Military Metaphors in Communications
Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising
Time to Eliminate Toxic Military Metaphors in Communications
May 18th, 2021|1 min read
Your Story vs Your Product
writing | copywriting | Brand Journalism | Best Practices
Your Story vs Your Product
November 19th, 2018|0 min read
How To Write A Free Ebook To Grow Your Business
Viral Marketing | ebooks | writing | copywriting | Brand Journalism
How To Write A Free Ebook To Grow Your Business
August 7th, 2018|3 min read
Are You Marketing Like American Cheese?
Worst Practices | writing | copywriting | Marketing | Advertising
Are You Marketing Like American Cheese?
June 20th, 2018|1 min read
A GDPR Email That I Love!
A GDPR Email That I Love!
May 23rd, 2018|1 min read
Your Content History Should Live Forever
Search Engine Marketing | Worst Practices | copywriting | Marketing | Best Practices
Your Content History Should Live Forever
January 17th, 2017|1 min read
Get In Touch
Need help with strategy? Looking for a powerful speaker at an event? Require some 1-1 coaching?
Get Started
My Name Is
Worst Practices | Case Studies | writing | copywriting
My Name Is
June 21st, 2016|2 min read
Injecting personality into your (boring) service offering
writing | copywriting | New Rules of Sales & Service | Marketing
Injecting personality into your (boring) service offering
March 9th, 2016|0 min read
Marketing Basics: The Story Customers Tell Themselves
New Rules of Marketing and PR | writing | copywriting | New Rules of Sales & Service | Marketing | Best Practices
Marketing Basics: The Story Customers Tell Themselves
February 3rd, 2016|2 min read
Big Birge Plumbing Co. Grows Business in a Competitive Market
New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | copywriting | Marketing | Best Practices
Big Birge Plumbing Co. Grows Business in a Competitive Market
January 27th, 2015|2 min read
Optimizing the Past: Content Lessons from the HubSpot Blog Team
New Rules of Marketing and PR | Buyer Persona | Case Studies | writing | Sales Strategies | copywriting | Marketing | Brand Journalism | Best Practices | Corporate blogging
Optimizing the Past: Content Lessons from the HubSpot Blog Team
November 25th, 2014|3 min read
One word makes a difference
Case Studies | writing | Music | copywriting | Marketing | Best Practices
One word makes a difference
September 23rd, 2013|2 min read
World's worst website
Worst Practices | Buyer Persona | Public Relations | Case Studies | copywriting | Marketing | Brand Journalism
World's worst website
April 29th, 2013|2 min read
#FAIL: When copywriters don't know the product
Worst Practices | Case Studies | Music | copywriting | Marketing
#FAIL: When copywriters don't know the product
June 4th, 2012|1 min read