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copywriting
The Latest from David Meerman Scott
Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy
The Simple Professional Services Website Makeover That Creates Fans
August 11th, 2025|1 min read
Public Relations | Case Studies | writing | copywriting | Marketing | Artificial Intelligence
In Conclusion: The Growing AI Content Pollution Problem
April 4th, 2024|2 min read
Worst Practices | writing | copywriting | Marketing | Best Practices
Customer Testimonials Are Not Effective Storytelling
March 26th, 2024|1 min read
Social Media | writing | copywriting | Marketing | Books | Artificial Intelligence
Unlocking the Potential of AI for Use with Your Own Content
February 8th, 2023|3 min read
writing | copywriting | Books | Best Practices
Stop Vomiting Words
September 28th, 2022|1 min read
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New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising
Time to Eliminate Toxic Military Metaphors in Communications
May 18th, 2021|1 min read
writing | copywriting | Brand Journalism | Best Practices
Your Story vs Your Product
November 19th, 2018|0 min read
Viral Marketing | ebooks | writing | copywriting | Brand Journalism
How To Write A Free Ebook To Grow Your Business
August 7th, 2018|3 min read
Worst Practices | writing | copywriting | Marketing | Advertising
Are You Marketing Like American Cheese?
June 20th, 2018|1 min read
Search Engine Marketing | Worst Practices | copywriting | Marketing | Best Practices
Your Content History Should Live Forever
January 17th, 2017|1 min read
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Get StartedWorst Practices | Case Studies | writing | copywriting
My Name Is
June 21st, 2016|2 min read
writing | copywriting | New Rules of Sales & Service | Marketing
Injecting personality into your (boring) service offering
March 9th, 2016|0 min read
New Rules of Marketing and PR | writing | copywriting | New Rules of Sales & Service | Marketing | Best Practices
Marketing Basics: The Story Customers Tell Themselves
February 3rd, 2016|2 min read
New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | copywriting | Marketing | Best Practices
Big Birge Plumbing Co. Grows Business in a Competitive Market
January 27th, 2015|2 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | writing | Sales Strategies | copywriting | Marketing | Brand Journalism | Best Practices | Corporate blogging
Optimizing the Past: Content Lessons from the HubSpot Blog Team
November 25th, 2014|3 min read
Case Studies | writing | Music | copywriting | Marketing | Best Practices
One word makes a difference
September 23rd, 2013|2 min read
Worst Practices | Buyer Persona | Public Relations | Case Studies | copywriting | Marketing | Brand Journalism
World's worst website
April 29th, 2013|2 min read
Worst Practices | Case Studies | Music | copywriting | Marketing
#FAIL: When copywriters don't know the product
June 4th, 2012|1 min read