I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.
I get hundreds of pitches from people each week, mostly via email. They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too.
This afternoon I opened a new account at name.com. As I was going through the process I noticed fun little tidbits that kept me interested throughout.
Best Practices | Marketing | New Rules of Marketing and PR | New Rules of Sales & Service | copywriting | writing
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.
Best Practices | Case Studies | Marketing | New Rules of Marketing and PR | Personal branding | Sales Strategies | copywriting
Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new id...
Best Practices | Brand Journalism | Buyer Persona | Case Studies | Corporate blogging | Marketing | New Rules of Marketing and PR | Sales Strategies | copywriting | writing
Content drives action. Content is the best way to reach buyers. Content is King. (And President and Pope and Queen as well). So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then...
Best Practices | Case Studies | Marketing | Music | copywriting | writing
On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
Brand Journalism | Buyer Persona | Case Studies | Marketing | Public Relations | Worst Practices | copywriting
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.