David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Marketing  |  New Rules of Sales & Service  |  copywriting  |  writing

Injecting personality into your (boring) service offering

This afternoon I opened a new account at name.com. As I was going through the process I noticed fun little tidbits that kept me interested throughout.

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Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  New Rules of Sales & Service  |  copywriting  |  writing

Marketing Basics: The Story Customers Tell Themselves

Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.

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Best Practices  |  Case Studies  |  Marketing  |  New Rules of Marketing and PR  |  Personal branding  |  Sales Strategies  |  copywriting

Big Birge Plumbing Co. Grows Business in a Competitive Market

Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow. While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”

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Best Practices  |  Brand Journalism  |  Buyer Persona  |  Case Studies  |  Corporate blogging  |  Marketing  |  New Rules of Marketing and PR  |  Sales Strategies  |  copywriting  |  writing

Optimizing the Past: Content Lessons from the HubSpot Blog Team

Content drives action. Content is the best way to reach buyers. Content is King. (And President and Pope and Queen as well). So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then how does that content drive action and grow business? And what are the implications for ROI?

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Best Practices  |  Case Studies  |  Marketing  |  Music  |  copywriting  |  writing

One word makes a difference

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan.

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Brand Journalism  |  Buyer Persona  |  Case Studies  |  Marketing  |  Public Relations  |  Worst Practices  |  copywriting

World's worst website

I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.

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