writing | copywriting | New Rules of Sales & Service | Marketing This afternoon I opened a new account at name.com. As I was going through the process I noticed fun little tidbits that kept me interested throughout. With a highly competitive business like domain name registration, it is important to stand out from the crowded field. The homepage includes a photograph of the entire team with this text: We’re here to help you get online!Yep, these folks right here. Give us a call if you need anything.. Love that. In filling out the registration form, a dropdown menu asked: If you don’t mind us asking, how did you hear about Name.com? The answers included the usual ways plus a few unusual options, which are wonderfully quirky. These are the sorts of little personal extras that make me enjoy working with a company.