--- title: Injecting personality into your (boring) service offering description: With any highly competitive business, it is important to stand out from the crowded field. image: https://www.davidmeermanscott.com/hubfs/Name_people.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/injecting-personality-into-your-boring-service-offering#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Injecting personality into your (boring) service offering March 9th, 2016 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/Name_people.jpg?width=1155&height=617&name=Name_people.jpg) ![name_dot_com_drop_down.jpg](https://www.davidmeermanscott.com/hs-fs/hubfs/name_dot_com_drop_down.jpg?width=356&height=359&name=name_dot_com_drop_down.jpg "name_dot_com_drop_down.jpg")This afternoon I opened a new account at [name.com](https://www.name.com). As I was going through the process I noticed fun little tidbits that kept me interested throughout. With a highly competitive business like domain name registration, it is important to stand out from the crowded field. The homepage includes a photograph of the entire team with this text: *We’re here to help you get online!* *Yep, these folks right here. Give us a call if you need anything.*. Love that. In filling out the registration form, a dropdown menu asked: *If you don’t mind us asking, how did you hear about Name.com?* The answers included the usual ways plus a few unusual options, which are wonderfully quirky. These are the sorts of little personal extras that make me enjoy working with a company. ![Name_people.jpg](https://www.davidmeermanscott.com/hs-fs/hubfs/Name_people.jpg?width=745&height=398&name=Name_people.jpg "Name_people.jpg") [![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/4dd9f7b5-8d10-40a1-afd4-ece617bfe991.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/4dd9f7b5-8d10-40a1-afd4-ece617bfe991) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ writing ](https://www.davidmeermanscott.com/blog/topic/writing) [ copywriting ](https://www.davidmeermanscott.com/blog/topic/copywriting) [ New Rules of Sales & Service ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-sales-service) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/write%20compelling%20headlines.jpg?width=2248&height=1506&name=write%20compelling%20headlines.jpg) ### The Fine Art of Crafting a Not-Quite-Clickbait Headline August 1st, 2025|0 min read ](https://www.davidmeermanscott.com/blog/the-fine-art-of-crafting-a-not-quite-clickbait-headline) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/velvet%20sundown%20in%20studio.jpg?width=1288&height=734&name=velvet%20sundown%20in%20studio.jpg) ### Folk-Rock Without a Soul: When AI Channels Laurel Canyon July 7th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/folk-rock-without-a-soul-when-ai-tries-to-channel-laurel-canyon) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Vermont%20wilderness%20pond.jpg?width=1500&height=1125&name=Vermont%20wilderness%20pond.jpg) ### Artistic Craft or AI Dreck in 2025? 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