Injecting personality into your (boring) service offering

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

writing  |  copywriting  |  New Rules of Sales & Service  |  Marketing

name_dot_com_drop_down.jpgThis afternoon I opened a new account at name.com.

As I was going through the process I noticed fun little tidbits that kept me interested throughout.

With a highly competitive business like domain name registration, it is important to stand out from the crowded field.

The homepage includes a photograph of the entire team with this text: We’re here to help you get online!
Yep, these folks right here. Give us a call if you need anything.. Love that.

In filling out the registration form, a dropdown menu asked: If you don’t mind us asking, how did you hear about Name.com?

The answers included the usual ways plus a few unusual options, which are wonderfully quirky.

These are the sorts of little personal extras that make me enjoy working with a company.


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