I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.
Over the years, I've read countless corporate blogs, seen a bunch of videos, and watched tons of Twitter feeds that look as if the PR pros or Marketing geniuses have gotten their grubby little hands into the mix.
Best Practices | Brand Journalism | Case Studies | Marketing Lessons from the Grateful Dead | copywriting
Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already...
Case Studies | Media Relations | Press Release Content | Public Relations | Worst Practices | copywriting | writing
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
Marketing | Press Release Content | Public Relations | Research and Analysis | Worst Practices | copywriting | writing
Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.
Yesterday I sent out a tweet "Gobbledygook alert!!" pointing to the web site of Ossk Interactive, which has this gem on the homepage.
Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two sentences or less. Many thanks to all of you who entered. There were some great entri...