I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Best Practices | Case Studies | Marketing | Music | copywriting | writing
On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.
Over the years, I've read countless corporate blogs, seen a bunch of videos, and watched tons of Twitter feeds that look as if the PR pros or Marketing geniuses have gotten their grubby little hands into the mix.
Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already...
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
