I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday I sent out a tweet "Gobbledygook alert!!" pointing to the web site of Ossk Interactive, which has this gem on the homepage.
Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two sentences or less. Many thanks to all of you who entered. There were some great entri...
I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal.
Valerie Conyngham points us to a fascinating story.
People often ask me about search engine optimization. In particular, many ask what search engine marketing techniques they can use on their site to "get high rankings."
Have you noticed that most product packaging falls into two categories. It's either dreadfully boring (as if it were written by someone who has never has any fun). Or it is chock full of inane corporate gobbledygook "this flexible, cutting-edge product will improve your busi...
Brevity: "the attribute of being brief or fleeting."
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
