copywriting | Marketing I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal. As usual, I just can't help looking: product labels, menu font choices, meal descriptions, restaurant design, wait staff clothing. Always a marketer, right? So the bottled water was tasty and obviously expensive so I check the label. Yikes, they're saying the water is organic. From the site: "llanllyr SOURCE is one of the world's premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.” OK, I get that sometimes you just have to jump on the latest thing. In food, organic is popular now. But water?