I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal.
As usual, I just can't help looking: product labels, menu font choices, meal descriptions, restaurant design, wait staff clothing. Always a marketer, right?
So the bottled water was tasty and obviously expensive so I check the label.
Yikes, they're saying the water is organic.

From the site: "llanllyr SOURCE is one of the world's premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.”
OK, I get that sometimes you just have to jump on the latest thing. In food, organic is popular now.
But water?
