When I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. People love to share stories! Product information? Not so much.
Let me tell you a story
Imagine you’re at a cocktail party. When someone says: “Let me tell you a story…,” you’re interested, right?
However, when someone says: “Let me tell you about my company’s product…,” is your reaction the same?
Learning about someone’s product doesn’t sound like a way you want to spend your valuable time, does it?
Stories are exciting. Most marketing is not.
David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
