Brevity: "the attribute of being brief or fleeting."
We're all busy: Tons of stuff to do and read. Sometimes brief or fleeting is best. I'm terrible at this. Seth Godin is the master.
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.