--- title: World-class, cutting-edge gobbledygook image: https://www.davidmeermanscott.com/hs-fs/file-1604105077-jpg/blog-files/6a00d83451f23a69e20105365ef0be970c-120wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2008/12/worldclass-cuttingedge-gobbledygook.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # World-class, cutting-edge gobbledygook December 12th, 2008 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604105077-jpg/blog-files/6a00d83451f23a69e20105365ef0be970c-120wi.jpg?width=120&height=46&name=6a00d83451f23a69e20105365ef0be970c-120wi.jpg) Yesterday I sent out a tweet "Gobbledygook alert!!" pointing to the web site of [Ossk Interactive](http://www.osskinteractive.com/), which has this gem on the homepage. [![Eossklog](https://www.davidmeermanscott.com/hs-fs/file-1604105077-jpg/blog-files/6a00d83451f23a69e20105365ef0be970c-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20105365ef0be970c-pi) *"We’re dedicated to providing results oriented, cost efficient solutions for customer outreach by employing existing and proprietary technologies that maximize exposure and obtain a leadership position in your market through the use of E-Ossk, our interactive digital outreach system."* [I asked my Twitter followers](http://twitter.com//dmscott) "What does this company do?" And I was surprised at the number of responses. Some clever, some cynical, and some helpful. (Some even tried to guess what the company does.) In the helpful category, [Elge Premeau](http://www.eMarketingStrategist.com/) points us to another homepage, this one from [Blackwater](http://www.blackwaterusa.com/). [![Bwwlog](https://www.davidmeermanscott.com/hs-fs/file-1604105092-jpg/blog-files/6a00d83451f23a69e2010536569e44970b-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e2010536569e44970b-pi) *"Blackwater Worldwide efficiently and effectively integrates a wide range of resources and core competencies to provide unique and timely solutions that exceed our customers' stated needs and expectations.* We are guided by integrity, innovation, and a desire for a safer world. Blackwater Worldwide professionals leverage state-of-the-art training facilities, professional program management teams, and innovative manufacturing and production capabilities to deliver world-class, customer-driven solutions. Our corporate leadership and dedicated family of exceptional employees adhere to essential core values- chief among these are integrity, innovation,excellence, respect, accountability, and teamwork." Now, I'm not saying that the language used by Blackwater and Ossk Interactive is incorrect. The rule is that you should write using the language that your buyer personas use. So it might very well be that these sites are well written. Since I'm not the buyer persona, I wouldn't know. Possibly their potential customers react positively to the writing. Does it really matter that I do not understand? [Amanda](http://twitter.com/amanda_pants) helpfully points us to a post from Hall Web Services [9 Out of 10 Small Businesses Do Not Say What They Actually Do](http://www.hallme.com/blog/9-out-of-10-small-businesses-do-not-say-what-they-actually-do/) Got any examples of world-class, cutting-edge, gobbledygook to share? For a longer discussion about writing and language, please take a look at my free ebook [The Gobbledygook Manifesto](http://changethis.com/pdf/37.03.Gobbledygook.pdf) [![Gmman](https://www.davidmeermanscott.com/hs-fs/file-1604105107-jpg/blog-files/6a00d83451f23a69e20105365efac9970c-320wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20105365efac9970c-pi) Some great additional analysis from Bill Hunt in his post [Public Relations, Nonsense and Gobbldygook](http://www.muddyclay.com/2008/12/12/public-relations-nonsense-and-gobbldygook/). Real best-of-breed stuff here! [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices) [ writing ](https://www.davidmeermanscott.com/blog/topic/writing) [ copywriting ](https://www.davidmeermanscott.com/blog/topic/copywriting) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Pirated%20books.jpg?width=1500&height=1000&name=Pirated%20books.jpg) ### Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI March 26th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/move-fast-and-steal-things-meta-pirated-53-of-my-books-and-stories-to-train-their-ai) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Toyota%20website.jpg?width=1253&height=822&name=Toyota%20website.jpg) ### Automaker Website Frustrations Push Buyers Elsewhere December 10th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/automaker-website-frustrations-push-buyers-elsewhere) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Do%20not%20play%20Yamaha.jpg?width=1500&height=1125&name=Do%20not%20play%20Yamaha.jpg) ### Please Do Not Play Without Permission November 12th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/please-do-not-play-without-permission) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Teen%20and%20Young%20Adult%20AI.jpg?width=1338&height=886&name=Teen%20and%20Young%20Adult%20AI.jpg) ### Generative AI Not Understood By Young People… Educators Are To Blame July 9th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/generative-ai-not-understood-by-young-people-educators-are-to-blame) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Crush%20Apple%20video.jpg?width=1500&height=845&name=Crush%20Apple%20video.jpg) ### Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society May 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/apples-soul-crushing-creator-destroying-metaphor-for-what-ai-is-doing-to-society) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_126631127.jpg?width=1500&height=999&name=shutterstock_126631127.jpg) ### Customer Testimonials Are Not Effective Storytelling March 26th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/customer-testimonials-are-not-effective-storytelling) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/we%20annoy%20our%20clients.jpg?width=1000&height=670&name=we%20annoy%20our%20clients.jpg) ### We Annoy Our Customers March 5th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/we-annoy-our-customers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_272153462%20copy.jpg?width=1000&height=628&name=shutterstock_272153462%20copy.jpg) ### Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies December 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/legal-caution-vs.-pr-clarity-university-presidents-legal-advisors-muddled-congressional-testimonies-on-antisemitism) [![Man holding a tablet computer with tip options](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2328873613.jpg?width=1500&height=1000&name=shutterstock_2328873613.jpg) ### Just Because You Can Doesn’t Mean You Should October 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/just-because-you-can-doesnt-mean-you-should) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/max%20logo%20win.jpg?width=925&height=621&name=max%20logo%20win.jpg) ### Max Mayhem: Warner Bros. Discovery's Rebrand Fail April 21st, 2023|1 min read ](https://www.davidmeermanscott.com/blog/max-mayhem-warner-bros.-discoverys-rebrand-fail) [![T-shirts and ball caps with letter F for fandom](https://www.davidmeermanscott.com/hs-fs/hubfs/fandom.jpg?width=1974&height=1256&name=fandom.jpg) ### Every Customer Touchpoint Is A Way To Build Fans (Or Not) November 16th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/every-customer-touchpoint-is-a-way-to-build-fans-or-not) [![Photo of somebody using the LinkedIn app on a smartphone](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn.jpg?width=1500&height=995&name=LinkedIn.jpg) ### Why Salespeople’s LinkedIn Profiles Don’t Sell October 5th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/why-most-salespeoples-linkedin-profiles-stink) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Summer%20Sale.jpg?width=2456&height=1652&name=Summer%20Sale.jpg) ### A Focus On Product Alone Results In A Race To The Bottom August 16th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/a-focus-on-product-alone-results-in-a-race-to-the-bottom) [![subject line of an email from Citibank](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_1554045272.jpg?width=1500&height=928&name=shutterstock_1554045272.jpg) ### Branding Gone Amok™ August 9th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/branding-gone-amok) [![Ticketmaster lusting for Bruce Spreensteen tickets](https://www.davidmeermanscott.com/hs-fs/hubfs/Springsteen%20tix%20after.jpg?width=2132&height=1638&name=Springsteen%20tix%20after.jpg) ### Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco July 25th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/bruce-springsteen-and-ticketmaster-anger-fans-with-ai-dynamic-pricing-fiasco) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/nobody%20cares.jpg?width=1135&height=635&name=nobody%20cares.jpg) ### Back to the Basics: Nobody Cares About Your Products (Except You) January 31st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/back-to-the-basics-nobody-cares-about-your-products-except-you) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Gobbledygook%20manifesto.jpg?width=1628&height=1184&name=Gobbledygook%20manifesto.jpg) ### Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business January 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/two-super-simple-actions-you-can-do-right-now-to-create-fans-of-your-business) [![](https://www.davidmeermanscott.com/hubfs/email%20spam%20shutterstock_172545959.jpg) ### Non-Targeted Broadcast Public Relations Pitches Are Spam November 18th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/non-targeted-broadcast-public-relations-pitches-are-spam) [![](https://www.davidmeermanscott.com/hubfs/Facebook%20Anger.jpg) ### Your Own Content to Educate Instead of Spreading Hatred Through Facebook November 3rd, 2021|1 min read ](https://www.davidmeermanscott.com/blog/your-own-content-to-educate-instead-of-spreading-hatred-through-facebook) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/LinkedIn%20messaging.jpg) ### On LinkedIn, Educate and Inform Instead of Interrupt and Sell September 21st, 2021|1 min read ](https://www.davidmeermanscott.com/blog/on-linkedin-educate-and-inform-instead-of-interrupt-and-sell) [![](https://www.davidmeermanscott.com/hubfs/junk%20mail.jpg) ### Sorry, no, I am not your colleague September 3rd, 2021|1 min read ](https://www.davidmeermanscott.com/blog/sorry-no-i-am-not-your-colleague) [![](https://www.davidmeermanscott.com/hubfs/Made%20by%20We.jpg) ### When Fandom Turns Into a Cult August 25th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/when-fandom-turns-into-a-cult) [![](https://www.davidmeermanscott.com/hubfs/An%20Ugly%20Truth%20cover.jpg) ### An Ugly Truth: Inside Facebook's Battle for Domination July 14th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/an-ugly-truth-inside-facebooks-battle-for-domination) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2008-12-12T09:52:36.000Z", "headline" : "World-class, cutting-edge gobbledygook", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1604105077-jpg/blog-files/6a00d83451f23a69e20105365ef0be970c-120wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2008/12/worldclass-cuttingedge-gobbledygook.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T22:13:09", "datePublished" : "2008-12-12T04:52:36-0500", "description" : "", "headline" : "World-class, cutting-edge gobbledygook", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1604105077-jpg/blog-files/6a00d83451f23a69e20105365ef0be970c-120wi.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Worst Practices", "writing", "copywriting" ], "learningResourceType" : "article", "name" : "World-class, cutting-edge gobbledygook", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2008/12/worldclass-cuttingedge-gobbledygook.html" } ```