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Music
The Latest from David Meerman Scott
Marketing Lessons from the Grateful Dead | Case Studies | Music | Research and Analysis
Bobby Weir and the Music that Will Never Stop
January 11th, 2026|5 min read
Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook
What K-pop Teaches About Fandom
January 6th, 2026|2 min read
writing | Music | Artificial Intelligence
Folk-Rock Without a Soul: When AI Channels Laurel Canyon
July 7th, 2025|3 min read
Public Speaking | Marketing Lessons from the Grateful Dead | Music | Books
Shine On, Dream On, Play On Bill Walton
May 28th, 2024|2 min read
Music | Books | Best Practices | Fanocracy
People Pay To See Others Believe In Themselves
December 6th, 2023|1 min read
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Music | YouTube | Fanocracy | Artificial Intelligence
Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today
November 30th, 2023|1 min read
Book Reviews | Marketing Lessons from the Grateful Dead | Music | Artificial Intelligence
Barlow: Living Life as a Modern-Day Renaissance Man Focused on Adventure
October 13th, 2023|1 min read
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
Social Media | Buyer Persona | Case Studies | Music | Marketing | Best Practices
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
March 14th, 2023|2 min read
Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
July 25th, 2022|6 min read
Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing
Real and Perceived Scarcity as a Marketing Strategy
October 26th, 2021|2 min read
Case Studies | Music | YouTube | Fanocracy
Lil Dicky’s Star-Studded "Earth" Music Video
April 21st, 2019|1 min read
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Get StartedMusic | Marketing | Sonic Branding
How To Use Music and Sonic Branding to Create a Memorable Identity
October 18th, 2018|1 min read
Case Studies | Music | Research and Analysis
Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)
July 2nd, 2018|3 min read
Case Studies | Music | Marketing | Advertising | Best Practices | Business to Business
Sonic Branding: The Last Great Untapped Opportunity
June 8th, 2017|2 min read
Viral Marketing | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Crowdsource | Best Practices
World’s Largest Rock Band Is Awesome Community Engagement
October 14th, 2016|1 min read
Case Studies | Music | Newsjacking
Witnessing The Future And Not Recognizing What’s Happening
May 28th, 2016|2 min read
Social Media | Book Reviews | Marketing Lessons from the Grateful Dead | New Rules of Marketing and PR | Case Studies | Music | New Rules of Sales & Service | Facebook | Books | Best Practices
The Sharing More Than Selling Rule
July 14th, 2015|3 min read
Social Media | Marketing Lessons from the Grateful Dead | Case Studies | Music
The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe
July 6th, 2015|5 min read
Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Best Practices
Make it Free: Fifty Years of Content Marketing Grateful Dead Style
July 2nd, 2015|3 min read