--- title: Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today description: The “What’s My Name” music video has racked up nearly a million views as I write this, less than 24 hours after the release. image: https://www.davidmeermanscott.com/hubfs/MAVE%20Kpop%20band.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/virtual-k-pop-girl-group-mave-releases-first-ep-whats-my-name-today#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today November 30th, 2023 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![MAVE K-pop band](https://www.davidmeermanscott.com/hs-fs/hubfs/MAVE%20Kpop%20band.jpg?width=599&height=390&name=MAVE%20Kpop%20band.jpg) Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a virtual K-pop girl group with their first EP “What’s My Name” dropping today (November 30 at 6:00 pm Korea time). The “What’s My Name” music video has racked up nearly a million views as I write this, less than 24 hours after the release. Do yourself a favor and watch the video – the music is catchy, and the dancing makes you want to get up and move.   Just a few hours before the release, I had an opportunity to discuss the band with Ryu Jung-hye, Executive Vice President of Metaverse Entertainment, the company that created the AI. I’m in Seoul for the Future Dialogue for Global Innovation event “Popular Culture Shaping Global Values” sponsored by the Korea Ministry of Foreign Affairs, and we both delivered talks at the event. ![DMS and RYU](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20and%20RYU.jpg?width=250&height=337&name=DMS%20and%20RYU.jpg)“People who like the music and the dance love the band even though it is virtual,” Ryu says. “The question becomes what the music and dance does for you. If you enjoy it, you become a fan.” Interestingly, [fans post dance reaction videos on YouTube ](https://www.youtube.com/shorts/6aQD_ITuM1I)to MAVE’s earlier video “Pandora”, proving Ryu’s point on MAVE’s fandom. I see MAVE as a new form of entertainment. It’s not a replacement for “real” bands in the same way that an animated movie isn’t a replacement for a "real" movie. It’s just different. The members of MAVE Siu, Zena, Tyra, and Marty each have distinct personalities. Fans will be able to interact with them in multiple languages, and they will respond in that language. There will be a virtual MAVE concert in the new Apple Vision Pro upon release next year. - [MAVE YouTube](https://www.youtube.com/channel/UCOkPPNcfz_Epox8LtDfJOkQ) - [MAVE Instagram ](https://www.instagram.com/mave_official_/?hl=en) - [MAVE Twitter X](https://twitter.com/MAVE_official_) “This is the creation of something new,” Ryu said. “The future is open to those who see the possibilities.” [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Music ](https://www.davidmeermanscott.com/blog/topic/music) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Fanocracy ](https://www.davidmeermanscott.com/blog/topic/fanocracy) [ Artificial Intelligence ](https://www.davidmeermanscott.com/blog/topic/artificial-intelligence) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer May 27th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/how-filmmaking-and-fronting-a-rock-band-make-scott-pryor-a-better-lawyer) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Bobby%20Weir.jpg?width=1500&height=765&name=Bobby%20Weir.jpg) ### Bobby Weir and the Music that Will Never Stop January 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/bobby-weir-and-the-music-that-will-never-stop) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stray%20Kids.png?width=3434&height=1774&name=Stray%20Kids.png) ### What K-pop Teaches About Fandom January 6th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/what-k-pop-teaches-about-fandom) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/velvet%20sundown%20in%20studio.jpg?width=1288&height=734&name=velvet%20sundown%20in%20studio.jpg) ### Folk-Rock Without a Soul: When AI Channels Laurel Canyon July 7th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/folk-rock-without-a-soul-when-ai-tries-to-channel-laurel-canyon) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Bill%20Walton%20MLGD.jpg?width=803&height=465&name=Bill%20Walton%20MLGD.jpg) ### Shine On, Dream On, Play On Bill Walton May 28th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/shine-on-dream-on-play-on-bill-walton) [![Kim Gordon](https://www.davidmeermanscott.com/hs-fs/hubfs/WikiKimGordon.jpg?width=576&height=367&name=WikiKimGordon.jpg) ### People Pay To See Others Believe In Themselves December 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/people-pay-to-see-others-believe-in-themselves) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Barlow.jpg?width=1301&height=746&name=Barlow.jpg) ### Barlow: Living Life as a Modern-Day Renaissance Man Focused on Adventure October 13th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/barlow-living-life-as-a-modern-day-renaissance-man-focused-on-adventure) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Tour%20Bus%201.jpg?width=1500&height=1125&name=Tour%20Bus%201.jpg) ### Thoughtful Extras That Turn Customers Into Fans July 7th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/thoughtful-extras-that-turn-customers-into-fans) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stoned%20Immaculate.jpg?width=1259&height=827&name=Stoned%20Immaculate.jpg) ### Modern-Day Hippies! 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