I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Most music artists use the usual route to launch a record – try to get radio airplay and try to get the media to write a review. That’s not what Ronnie Dunn did to launch three new songs. Instead he performed a guerrilla gig from the roof of a restaurant, playing as the CMT ...
In the many hundreds of live music venues I’ve visited, getting a drink is the worst experience.
Best Practices | Case Studies | Marketing | Music | copywriting | writing
On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
Best Practices | Marketing | Music | New Rules of Marketing and PR | Newsjacking | Public Speaking | Rock Band Web Sites
Several months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available...
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
Best Practices | Case Studies | Marketing | Music | Personal branding | Public Speaking | Rock Band Web Sites
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
Yesterday evening, I met up with Amanda Palmer (together with my friend Steve Garfield) on Lexington Battle Green.