I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important...
Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
In the second installment of my Summer Music Series, (which will run each day this week), I'd like to explore the concept of work.
I'm a huge live music fan.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
