I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available...
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
Yesterday evening, I met up with Amanda Palmer (together with my friend Steve Garfield) on Lexington Battle Green.
As a live music geek, I am always interested in the opening act.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
