--- title: Full video of my Inbound 2012 keynote featuring Cyndi Lauper image: https://www.davidmeermanscott.com/hs-fs/file-1604652642-jpg/blog-files/6a00d83451f23a69e2017ee5bdb73e970d-120wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2012/11/full-video-of-my-inbound-2012-keynote-featuring-cyndi-lauper.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Full video of my Inbound 2012 keynote featuring Cyndi Lauper November 29th, 2012 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604652642-jpg/blog-files/6a00d83451f23a69e2017ee5bdb73e970d-120wi.jpg?width=120&height=69&name=6a00d83451f23a69e2017ee5bdb73e970d-120wi.jpg) [![Inbound rocks](https://www.davidmeermanscott.com/hs-fs/file-1604652642-jpg/blog-files/6a00d83451f23a69e2017ee5bdb73e970d-120wi.jpg "Inbound rocks")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2017ee5bdb73e970d-pi)Several months ago I kicked off HubSpot's [Inbound 2012](http://www.inboundconference.com) conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available. The presentation to 2,500+ entrepreneurs and marketing professionals focused on the 4 ways to create the information that search engines rank highly and that people share on social networks like Twitter, Facebook, and LinkedIn. **Featuring Q&A with and a live performance by Cyndi Lauper!** Being a live music geek, I played off the conference theme **Inbound Rocks** to use music examples - including the Grateful Dead, Amanda Palmer, the Avett Brothers, STS9, and Cyndi Lauper - throughout the talk and was thrilled to interview Cyndi live on stage. Direct link to [David Meerman Scott keynotes Inbound 2012 featuring Cyndi Lauper](https://vimeo.com/54383797) on Vimeo. **At about 7:45 is a one-minute video interview I did with Amanda Palmer.** Amanda talks about how she engages with her fans on social networks. Amanda crowdsourced the funding of her latest album on Kickstarter in what is the most successful music funding effort in Kickstarter history. **At about 31:50 I go into the audience to show how the Grateful Dead engaged fans.** I find out how many people are Grateful Dead fans and who in the audience has attended multiple Dead shows. This is to prove the "true fans come back for more & spend lots of money" idea. In 2,500-person audience, about 100 had seen the band live. About 10 had seen more than 50 shows. Three over 100 shows and the most was 173 times. **At about 40:30 I interview Cyndi Lauper live.** We talk about how she stays relevant and engages with fans through social media. First thing out of Cyndi's mouth (after she compared our shirts): "I stopped listening to the record company." **And at 45:30 Cyndi and her band did a killer live performance of "Crossroads." ** Her band featured blues harmonica legend Charlie Musselwhite. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Rock Band Web Sites ](https://www.davidmeermanscott.com/blog/topic/rock-band-web-sites) [ Public Speaking ](https://www.davidmeermanscott.com/blog/topic/public-speaking) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Music ](https://www.davidmeermanscott.com/blog/topic/music) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Sphere.jpg?width=1500&height=1125&name=DMS%20Sphere.jpg) ### Dead & Company at Sphere Las Vegas July 22nd, 2024|1 min read ](https://www.davidmeermanscott.com/blog/dead-company-at-sphere-las-vegas) [![Ticketmaster lusting for Bruce Spreensteen tickets](https://www.davidmeermanscott.com/hs-fs/hubfs/Springsteen%20tix%20after.jpg?width=2132&height=1638&name=Springsteen%20tix%20after.jpg) ### Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco July 25th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/bruce-springsteen-and-ticketmaster-anger-fans-with-ai-dynamic-pricing-fiasco) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_503377519.jpg) ### The Incredible Power of a Simple Gift April 28th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/the-incredible-power-of-a-simple-gift) [![](https://www.davidmeermanscott.com/hubfs/marketing%20wisdom%20from%20Kpop.jpeg) ### What Every Marketer Can Learn From K-Pop March 24th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/what-every-marketer-can-learn-from-k-pop) [![American Utopia](https://www.davidmeermanscott.com/hubfs/American%20Utopia.jpg) ### Fandom at Its Finest: American Utopia on Broadway October 4th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/david-byrnes-american-utopia-broadway-gloriously-hopeful) [![](https://www.davidmeermanscott.com/hs-fs/file-1605468660-jpg/blog-files/6a00d83451f23a69e20192abd51d07970d-250wi.jpg) ### Building a fan base one download at a time July 2nd, 2013|1 min read ](https://www.davidmeermanscott.com/blog/2013/07/building-a-fan-base-one-download-at-a-time.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601711918-jpg/blog-files/6a00d83451f23a69e2017c31d4aec6970b-800wi.jpg) ### Entrenched music business hates free content (again) & blasts Amanda Palmer September 13th, 2012|1 min read ](https://www.davidmeermanscott.com/blog/2012/09/entrenched-music-business-hates-free-content-again-blasting-amanda-palmer.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604629057-jpg/blog-files/6a00d83451f23a69e20163069a0bf8970d-320wi.jpg) ### Who do you compare yourself to? 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